Lucire
The global fashion magazine May 3, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Valentina Sampaio named Armani Beauty’s newest ambassador

November 3, 2021/23.31

Mikael Jansson   Valentina Sampaio is the new face of Armani Beauty, with her first campaigns for the brand’s 2022 line, photographed by Mikael Jansson. Sampaio will notably promote Lip Power, Armani Beauty’s new lipstick. She joins Cate Blanchett, Barbara Palvin, Zhong Chuxi, Adria Arjona, Alice Pagani, Greta Ferro, Madisin Rian, Ryan Reynolds, Jackson Yee […]

Read more



Lady Gaga is the face of Valentino’s upcoming Voce Viva perfume

July 10, 2020/23.22

Filippo Monteforte; Maria Moratti/Contigo Lady Gaga is now officially the face of one of Valentino’s perfumes, the upcoming Voce Viva, by creative director Pierpaolo Piccioli with Valentino Beauty.    The new campaign breaks in September with the perfume’s release.    ‘Lady Gaga means freedom, self-consciousness, pure hear,’ said Piccioli. ‘Her participation in this campaign elevates […]

Read more



Sofia Carson is Revlon’s new ambassador

January 16, 2020/23.45

Twenty-six-year-old US actress and singer Sofia Carson has been announced as Revlon’s newest brand ambassador, following in the footsteps of Gal Gadot, Halle Berry, Ashley Graham, Jessica Biel, Adwoa Aboah, and Eniola Abioro.    Revlon released a first glimpse of Carson’s new campaign on Twitter. She will initially promote Revlon’s ColorStay Foundation, Super Lustrous Lipstick […]

Read more



Doutzen Kroes launches Christmas 2018 lingerie collection for Hunkemöller

November 2, 2018/11.11

Doutzen Kroes launched her Christmas 2018 Doutzen’s Stories lingerie collection for Hunkemöller at an event at Soho House, Amsterdam, in her native Netherlands, on Tuesday.    The venue is an iconic 1930s building on the Singel Canal in the Dutch city, and it was transformed into a secret club for the launch.    The collection, […]

Read more



Karlie Kloss is Estée Lauder’s new brand ambassador; first video released

April 19, 2018/22.35

Karlie Kloss, who has appeared on 36 Vogue covers, is Estée Lauder’s new global spokeswoman and brand ambassador, the company announced today. She joins Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland, and Yang Mi.    Kloss will represent Estée Lauder’s Pure Color Envy Sculpting Lipstick, Double Wear […]

Read more



Eva Herzigová is Gerry Weber’s new brand ambassador; autumn 2017 launches at tennis open

June 26, 2017/10.13

Franziska Krug/Getty Images It’s been over two decades since her famous ‘Hello boys’ campaign for Wonderbra, yet Eva Herzigová remains in high demand as a spokesmodel. Gerry Weber is the latest fashion label to seek the 44-year-old Czech-born, London-based model, who now fronts its autumn–winter 2017–18 campaign.    The company says it chose Herzigová for […]

Read more