Lucire
The global fashion magazine May 18, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Psy takes home four Mnet Asian Music Awards on ‘Gangnam Style’ wave

December 1, 2012/23.33

Psy, a.k.a. Park Jae-sang, took home four awards at the Mnet Asian Music Awards in Hong Kong on Friday, thanks to his hit ‘Gangnam Style’, which has surpassed even Justin Bieber in YouTube views, now numbering 850 million.    He performed the song at the awards’ show and won awards for Song of the Year, […]

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Roxy emphasizes performance and fashion in its latest campaign

October 30, 2012/10.27

A Lucire special promotion Roxy, which had spun off from Quiksilver in 1990, took a chance on the female surf market, initially beginning in swimwear and expanding into sportswear and snow wear. By the middle of the decade, the brand was well and truly established, thanks to its involvement in sport, with Lisa Andersen, then […]

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Danish siren Oh Land has such fashion appeal

June 8, 2012/0.53

Danish pop star Oh Land brings to the world of music her elegant earthy yet surreal sound. She evokes Björk and Kate Bush with a modern sensibility. I think Scissor Sisters with a more feminine, almost fairy-tale, quality to her music. Platinum locks with a sonorous voice that be-spells you, Oh Land has gathered quite a fan […]

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Miss Universe New Zealand 2012, day 6: leading up to the final night

June 2, 2012/23.39

Yesterday was busy on the judging panel as we have awarded our first set of swimwear points. As they get added up, the ranking is changing constantly, and, as I hinted at on day 5, the gap between first and tenth is probably the tiniest I’ve seen. Anything can still happen on the final night. […]

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Live at Six is a play for our media-obsessed times

April 17, 2012/23.19

Downstage’s brand is one of participation: look back through the theatre’s history and it’s been about innovation and democratization. The clue’s even in the name.    Live at Six, the new production currently on at Downstage, embodies its ethos beautifully. Theatregoers are expected to bring their smartphones to film an incident that takes place in […]

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7 for All Mankind to début sexy spring ’12 campaign, directed by James Franco

February 10, 2012/9.53

Californian denim brand 7 for All Mankind will launch its spring 2012 campaign, created by James Franco (Rise of the Planet of the Apes) and the company’s agency Lipman.    The multimedia campaign features a teaser, shot from Franco’s point of view, followed by numerous print and online visuals, and a full-length feature film to […]

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