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Pureology relaunches with reformulated line-up for summer 2020

Filed by Lucire staff/July 12, 2020/11.10

After preparing for two years, Pureology is relaunching for summer 2020, with a fully renovated line-up and reformulations.
   The line-up continues Pureology’s high-performance, professional-grade principles, and comprises shampoos, conditions, treatments and styling products. The formulas are sulphate-, paraben- and mineral oil-free. All formulas remain 100 per cent vegan.
   They are made with Pureology’s Antifade Complex, a patented ingredient blend with sunflower seed, a UV filter and vitamin E, working to protect colour; and Zerosulfate, a blend of corn, coconut and sugar that cleanses without stripping colour. The formulas are highly concentrated, with over 70 applications per bottle.
   With its origins in California, and now part of L’Oréal, Pureology has always kept its finger on the pulse of what makes products responsible and good for its users. The original Pureology products were sulphate-free and 100 per cent vegan, and in its 20th year, the new line has a reduced carbon footprint in its sourcing of ingredients, greater water conservation, and the use of 95 per cent post-consumer recycled plastic packaging, which in turn is 100 per cent recyclable. No products or formulations are tested on animals.
   The new line is already on sale at pureology.com and at Salon Centric, and will be available from August on Ulta, Amazon and Sephora.com.

 


Cashmere knitwear label Malo opens new boutique in Verona on July 14

Filed by Lucire staff/July 11, 2020/10.22


Stefano Lanza

In another sign of Italy beginning to open up again in the wake of the COVID-19 pandemic, Malo, the Florentine cashmere knitwear brand, will open a new boutique in Verona, at 41, Corso Porta Borsari, behind Piazza della Erbe, on July 14. And it appears to be the first in a line of openings.
   â€˜The opening of a new boutique in the historic center of Verona represents another important step for the company and also a strong sign of trust … By the end of the year, we also set another ambitious goal: the opening of a boutique in New York,’ says Malo president Walter Maiocchi.
   The Verona boutique is the second in the Veneto, with the first in Venezia.
   Maiocchi continues, ‘We are convinced that the “real” and online must go hand in hand, without one going to the detriment of the other. In December 2019, we launched the e-boutique on our website, and during the lockdown, it was a source of great satisfaction. However, in addition to this possibility, we want to offer our customers more and more boutiques where they can live the Malo experience, touching our fine yarns and our precious garments with their hands. A real sensory world that allows them to really perceive the quality of our “made in Italy”, which we love to define as “made in Malo”.’


Filippo P.


Stefano Lanza

 


Lady Gaga is the face of Valentino’s upcoming Voce Viva perfume

Filed by Lucire staff/July 10, 2020/23.22



Filippo Monteforte; Maria Moratti/Contigo

Lady Gaga is now officially the face of one of Valentino’s perfumes, the upcoming Voce Viva, by creative director Pierpaolo Piccioli with Valentino Beauty.
   The new campaign breaks in September with the perfume’s release.
   â€˜Lady Gaga means freedom, self-consciousness, pure hear,’ said Piccioli. ‘Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.’
   On the new scent, the house said in a release, ‘Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams. Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.’
   Lady Gaga, already a modern-day icon and the only artist to receive an Oscar, Grammy, BAFTA and Golden Globe in the same year (for A Star Is Born), has recently released ‘Rain on Me’, a duet with Ariana Grande, and created her own beauty line.
   The star said in the release, ‘Be yourself, love who you are, and never give up your dreams.’

 


Mellerio shows off latest rings in its bridal jewellery collection

Filed by Lucire staff/July 9, 2020/12.17

Few jewellers can claim a history that dates back to the early 17th century, but Mellerio, as a specialist in bridal jewellery, can even count Napoléon III among its clientèle, when he presented his fiancée Eugénie de Montijo with a red enamel and diamond fan.
   The house has shown three new designs, on offer at its boutique at 9, rue de la Paix, Paris. The first, Maglia, evokes fishing nets, its mesh more apparent when the ring is worn. Giardino is inspired by an 1830s’ drawing from the company’s archives, with an intertwined, floral motif. Stresa, the third design, pays homage to the Borromean Islands, and features a textured design with the gold worked in relief, with intertwined diamonds.
   Mellerio also accepts commissions for bespoke designs, including the incorporation of precious stones that customers already own, often passed down through generations. More information can be found at www.mellerio.fr.



 


Blenders goes beyond sunglasses and snow goggles as it launches blue light-filtering eyewear

Filed by Lucire staff/July 8, 2020/20.59




Nick Ramsey; Blenders

Blue light glasses are definitely a sign of our times, and that we may be spending far too much time in front of our screens. There are still many cellphones that don’t have blue light filters, and television manufacturers are obsessed about how bright their sets can go—just head into any retailer—and not about the long-term effects of living with their screens for years.
   So, instead of creating technology to serve and adapt to us, in comes another business to help us adapt to technology. Blenders Eyewear is the latest to get into the blue light glasses’ game, with two designs in four colour combinations as part of its introductory line.
   To Blenders’ credit, and in line with their existing sunglasses and snow goggles for those pursuing an active life, the designs are very stylish. The L Series features a square, lightweight frame, with bright colours. The Coastal has a rounder frame, with subtle splashes of colours on the arms. All are priced under US$50.
   Blenders began as a backpack business on the beach in 2012, and grew quickly to become a global brand. Find out more at www.blenderseyewear.com.


 


Stegmann extends sustainable EcoWool shoe line

Filed by Lucire staff//10.58



Austrian brand Stegmann, founded in 1888 and known for its comfortable wool felt footwear, will release an expanded EcoWool clog line on August 3.
   With an eye on species preservation and supporting heritage sheep breeds, the EcoWool clogs come in four colours: Stonesheep, made with wool from Tyrolean Stone sheep in Austria; Shetland, with wool from Shetland sheep in Scotland; Alpaca, with wool from Peruvian alpacas in the Andes; and Juraschaf, with wool from Juraschaf sheep in Switzerland. The latter two are new to the line.
   The uppers are all shaped and stitched by hand. They are then paired with a sustainably sourced cork–Latex footbed. Stegmann’s production line is carbon-neutral, chemical-free and zero-waste.
   The shoes themselves have been recommended by podiatrists, with their arch, toe, metatarsal bar and heel cup support.
   US customers are invited to place their orders at www.stegmannusa.com.

 


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