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Bienvenue à nos lecteurs français: Lucire KSA now published in English and French

Filed by Jack Yan/September 16, 2021/5.41




Top and centre: Lucire KSA issue 31, in English and in French. Above: One of the articles in French inside the magazine.

I’m very grateful to the team at Lucire KSA, who have created the first Lucire in French this month. They had an opportunity to reach Francophone readers, and the first issue is now out in the Kingdom of Saudi Arabia.
   We’re currently working with the crew there on the second issue, with our translators in Antibes, France and here in Wellington, New Zealand, and the hope is we’ll eventually craft some exclusive French content. As has been the case since earlier this year, the Lucire KSA team chooses their own covers to suit their market, and inside there’s the mix of fashion, beauty, travel, lifestyle and culture that readers have come to know and love.
   As a Francophone myself, I’m thoroughly impressed by the quality of translation for Lucire KSA’s September 2021 number, which has set a high standard for our team to meet for October, our anniversary month.
   My small contribution this month was that I proofed the September issue before it was completed, and contributed the French titles of a number of films. Reading Cahiers du cinéma and Première all those years ago paid off.
   What we may see from October 2021 are some of the French articles online, letting you choose which language you want to read it in. We’re having a look at the template now—after all, the current web one dates back to 2013, which is a long time in internet terms.
   It marks the fourth language for Lucire: English being the first, followed by Romanian, and two issues in Qatar in Arabic over a decade ago. We briefly experimented with a Chinese-language website, but as it had a single article, I don’t think I can count it in this tally.
   I want to thank publicly a few Francophone Wellingtonians: Carine Stewart, Sylvie Poupard-Gould, and Geneviève Rousseau Cung, all of whom have played a part in Lucire over the years, and whose actions led to us finding the translation team. As some of you know, Sylvie named Lucire in 1997—little did we know I would be writing this message 24 years later.
   It feels like another step forward for us, with our five editions: this, the original web one, our New Zealand print edition (which was our second), Lucire KSA, Lucire Rouge over in the US with Elyse Glickman and Jody Miller, and now Lucire KSA en français. I thank everyone for their support and initiative. En avant!—Jack Yan, Founder and Publisher

 


Panos’s new adventure: hearty, heartfelt food and exclusive beers at the Panos Panos Tavern

Filed by Lucire staff/September 14, 2021/12.33




Panos Papadopoulos, the founder of Panos Emporio and dubbed ‘the king of swimwear’ by the Swedish press, has announced his newest venture: the Panos Panos Tavern in Göteborg.
   Spurred by his own thoughts of good food and wanting to create a venue where people can socialize as they emerge from the pandemic, Panos took over the site of the acclaimed Thörnström’s Kitchen (Teknologgatan 3), which had closed due to COVID-19.
   He has breathed new life into the space, including painting some of the art that adorns his new restaurant, and offering a menu that celebrates his Greek heritage. Once again, he has confounded those who said it couldn’t be done: after doing the deal before the summer to take over the premises, he has managed to launch the Panos Panos Tavern before the end of September.
   Alongside a new menu of well cooked food made from locally produced ingredients, Panos has also developed two unique beers that are exclusive to his Tavern. Eros lager and Agapi IPA are Swedish-made craft beers that have been developed to complement the restaurant.
   Panos promises that the food has soul, with hearty dishes that are as ‘heartfelt and as healthy as something you will find in a good home in Greece and on the Mediterranean,’ but that there are new twists with the flavours.
   ‘We live in strange times and opening a restaurant in the wake of the pandemic may seem like an impossible task, given the longer delivery times, difficulties in obtaining materials and machines, getting hold of craftsmen, etc. Although those who have known me before know that I am embarking on the impossible. With hard work, perseverance and creativity you go a long way!’ he said.
   He worked many 18-hour days as his planned launch in mid-September neared, paying close attention to detail, a formula that netted him such huge success in the swimwear fashion market.
   Panos Panos Tavern opens on September 15. Reservations can be made at panospanos.se, via email at reservations@panospanos.se, or telephone +46 31 12-75-73. Opening hours are presently 5 to 11 p.m. seven days a week.











 


Fila launches Performa, a size-inclusive activewear range

Filed by Lucire staff/September 10, 2021/0.28





Fila has announced its latest collection, Performa, with 88 pieces in sizes ranging from XS to 4X.
   The women’s activewear range includes sports bras, tank tops, short- and long-sleeve tops, hoodies, sweaters, bike shorts, leggings and joggers.
   The début collection comprises 52 pieces with a colour palette of black, white, navy, bright pink, coral, blue, and grey marble pattern, along with tie-die prints. The second collection features navy, lavender blue, and pink hues, with ribbed detailing.
   Fila has built its Uplift concept into the bras, providing support and breathability, using Lycra with moisture-wicking technology and antimicrobial finish. The Fi-lux material appears in some of the tops, making them more breathable, with a luxurious touch. Forza by Fila, in the biker shorts and leggings, helps compress, lift and sculpt the body, and is made with Lycra fibres.
   The range is available at fila.com, priced from US$35 to US$108. A men’s collection follows in 2022.








 


Reebok partners with National Geographic on new collection

Filed by Lucire staff/September 9, 2021/14.20





Reebok has partnered with National Geographic on a collection, which will retail from September 23, 10 a.m. US EST at reebok.com/national_geographic, with Unlocked members getting early access from September 16.
   The designs are inspired by National Geographic’s stories, and the range spans footwear for the entire family, including kids’ silhouettes that begin from US$50.
   Reebok collaborated with two National Geographic explorers and wildlife advocates, ecologist Dr Rae Wynn-Grant and photographer Matthieu Paley.
   Wynn-Grant said in a release, ‘Shoes are the ultimate portal into exploration. They provide protection as we travel through new terrains, but also, over time they often tell amazing stories about the journeys we’ve taken and the experiences we’ve went through.
   ‘I was thrilled to join Reebok and National Geographic to not only shine a light on the incredible environments that inspired the collection but to also provide inspiration for future exploration.’
   There are Club C and Classic Leather designs for children, while adult silhouettes, from US$80, include the Club C Revenge Legacy, Club C, Classic Leather Legacy AZ, Floatride Energy 3 Adventure, and the flagship (US$140) Nano X1 Adventure. Each silhouette features a unique QR code on the tongue taking the consumer into the world that inspired that particular design, with 360-degree immersive videos and perspectives. Children’s models have fun facts on the inner tongue about the shoe’s habitat theme.






 


Iris Apfel celebrates her 100th with H&M announcing collaboration with the fashion icon

Filed by Lucire staff//14.13



Courtesy Hennes & Mauritz

As Tweeted by us earlier in the week, fashion icon Iris Apfel has turned 100—and guess who is the next H&M collaborator?
   On Thursday, during New York Fashion Week, the Swedish retail giant will celebrate Apfel’s 100th birthday and launch the Iris Apfel × H&M collection, which will hit stores on- and offline in early 2022.
   The new collection features eclectic dresses, coordinating sets, floral suits, tiered ruffle dresses, printed dresses, jewellery and accessories, celebrating Apfel’s own æsthetic of bright colours and layers, and feeling good. All materials are recycled or sustainably sourced, and every item has been made with circularity in mind, says H&M.
   ‘With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style. She shows that style is ageless and keeps encouraging people to show who they are with fashion—and to have fun at the same time,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘Iris epitomizes personal style—a style that is both beautifully flamboyant and eclectic as well as being totally ageless. She shows what fashion is all about—a means to express yourself, who you are or want to be and having fun at the same time—a true inspirer!’
   ‘The collection is playful, opulent and rich with vibrant colours, vivid prints and opulent fabric choices. The look is indulgent with a more-is-more attitude and crowned by over-the-top jewellery, which is very much a signum for Iris.’
   Apfel says, ‘Style is not about spending a lot of money. It’s not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude.’
   She adds, ‘I think that H&M is a fabulous outfit worldwide and absolute pioneers in their field—which I love! I love doing high style at affordable prices, which H&M has mastered!’

 


Chiara Ferragni is Hublot’s newest brand ambassador

Filed by Lucire staff//11.51

Influencer and blogger Chiara Ferragni is the new ambassador for Hublot, joining Pelé, Novak Djoković, Dina Asher-Smith, Usain Bolt, and three Michelin-star chef Clare Smyth.
   Ferragni came to prominence 12 years ago with her blog, The Blonde Salad, and became one of the most influential fashion bloggers in the world. She created a fashion label off the back of her first venture in 2013, with international pop-up stores three years later, and flagship stores in major cities in 2017. She can boast nearly 25 million Instagram followers.
   In July 2020, Ferragni wore the limited-edition Hublot Big Bang Millennial Pink watch on Instagram, ultimately getting over a quarter of a million likes. That formed the genesis of the two parties’ cooperation, with the watchmaker saying that they ‘simply understood that there were many similarities between their worlds.’
   In a release, Ferragni said, ‘Everything I do, I do to share. The things I love, the people I love, the things I experience, my daily life, my children, my work: I put my heart into everything to inspire others, to believe in themselves and their dreams. I found my ikigai in 2009. I managed to combine my passion with my talent in response to a need and now it has become my business. By opening the door to who I am and what I experience, I am also hoping to inspire the women of today not to choose between being a wife, a mother or an entrepreneur. All these roles complete me, just as they complete each other. Beauty drives everything I do. Not only inner beauty, but everything I see around me. That is reflected in my collaborations, my words, my charity work and my daily life.
   ‘Why Hublot? Because Hublot is not like any other watch brand, it follows its own distinctive path, with determination: it follows its dreams of innovation, while respecting traditions; it seeks beauty both inside and out, by showcasing much more than athletic performance or the success of a family member, it celebrates the reasons for this performance and success, in other words, the ability to be first, different and unique. Hublot’s messages and values speak to me, that’s why I have chosen to join this family today. A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today.’
   Hublot CEO Ricardo Guadalupe added, ‘Who does not know Chiara Ferragni? Her extraordinary destiny is not down to luck, this visionary and determined woman is someone who learnt how to grow and evolve with her time. By portraying and sharing who she is and what she loves, she has realized her dream, inspiring the men and women of her generation to believe that anything is possible. As someone who is both authentic and spontaneous, she has turned her happy, positive and generous nature into her trademark. As a visionary and pioneer, she has been able to move with the times by dominating the digital platforms and turning her passion into a real business. Her passion became her job, and her natural talent transformed into a success that is seemingly within everyone’s reach. Her inspiring journey proves that anything is possible; it’s the stuff of dreams, while being very real. Who wouldn’t want to live and realize their dreams like Chiara Ferragni? At Hublot, we love inspiring women and men who believe in their dreams and move heaven and earth to fulfil them, who assert their distinctive personality, are willing to go out on a limb, who are not afraid of what people will say and who follow their path with authenticity and passion. That’s why Chiara fits so well into our family.’
   Ferragni will front Hublot’s upcoming global campaign.
   Earlier this year, Ferragni became GHD’s first global brand ambassador.

 


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