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December 20, 2014

News round-up: Paolo Roversi’s Shang Xia images; Lamborghini’s Pirelli Edition; Est√©e Lauder buys Glamglow

Lucire staff/9.39

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Shang Xia, a Chinese lifestyle brand, has launched its new Le Chant du Th√© campaign images, photographed by Paolo Roversi. Jiang Qiong Er, the artistic director of Shang Xia, with the collaboration of the Fred & Farid agency in Shanghai, and Roversi himself, came up with the concept, playing on the brand’s Chinese roots. Jiang says, ‘More and more Chinese people, after spending so long dominated by western style, have a need to return to their own cultural heritage.’ By linking it to tea, at the core of Chinese civilization, the photographs feature tea leaves and even a pool of tea, alongside the Shang Xia Lan Yue leather and bamboo bag, the Sculpture overcoat in cashmere felt, and Bridge, a tea service crafted in bamboo.


   Italian supercar brand Lamborghini has announced a limited-edition Aventador LP700-4 Pirelli Edition, celebrating its collaboration with the tyre manufacturer. Pirelli has equipped Lamborghini cars since the beginning in 1963, and the Pirelli Edition, for which orders are being taken now, will be available for delivery in the northern summer. Coup√© and roadster models are available. The Pirelli Edition features a two-tone colour scheme (matt black detailing combined with a body in Giallo Spica, Rosso Mars, Bianco Isis, Nero Aldebaran, Grigio Liqueo or Grigio Ater, or gloss black for the upper parts of the car and the air intakes, with four matt finishes in Bianco Canopus, Nero Nemesis, Grigio Adamas or Grigio Titans for the remainder). There’s a smidge more information on the new model at Lucire Men.

   Est√©e Lauder will acquire Glamglow, a Hollywood skin care brand with a collection of high-end treatment masks, with the deal to close in January.
   The current line includes five mud-based facial skin mask products, each targeting a different skin care concern: Youthmud for anti-ageing, Supermud for problem skin, Thirstymud for hydration, Powermud for deep cleansing, and Brightmud for the under-eye area. A range of daily cleansers will appear in January.
   The four-year-old company, originally called Hollywood’s Boutique Secret, already retails in Sephora, Douglas, Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale‚Äôs and, from January, Nordstrom.







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December 18, 2014

Video: Jennifer Lawrence puts paid to romance rumours; Lady Gaga in white

Lucire staff/14.35

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Academy Award-winning actress Jennifer Lawrence, the most Googled celebrity of the year and one of our news-makers of 2013, was looking stylish as she left the Greenwich Hotel in New York wearing a Breton striped sweatshirt, blazer, skinny leather pants and Givenchy sandals. Lawrence has denied that there is any involvement between her and producer Gabe Polsky, with the actress clarifying that he is the boyfriend of her best friend. The gossip media enjoy speculating‚ÄĒwhen there’s nothing happening.
   Similarly, a quick adjustment by Lady Gaga after a wardrobe malfunction revealed her Spanx merited headlines although what was more impressive, to us, was her feathery white dress, then her plunging white gown and netted overlay that she wore for her guest appearance on The Tonight Show Starring Jimmy Fallon later that day. Gaga performed Cole Porter’s ‘Ev’ry Time We Say Goodbye’ while on the show, featured below.

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Brancott Estate Falcon Encounter opens in Marlborough

Lucire staff/10.37

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The Marlborough Falcon Trust Falcon Valley has opened at the Brancott Estate Heritage Centre this week, a memorable destination for travellers in New Zealand this summer. The result of a partnership between the Trust and Brancott Estate, visitors can check get up close with a kārearea (New Zealand falcon) for a donation. The donations will go toward falcon awareness and rehabilitation at the Trust’s aviary in Marlborough.
   The Trust has two advocacy birds in flight that visitors can see as part of the Brancott Estate Falcon Encounter. The birds help keep grape-eating birds away from the vineyard, and can reach 200 km/h when hunting.
   There are fewer than 3,000 pairs if kārearea in the wild, and they face a number of threats, including loss of habitat, electrocution on power poles, collisions with turbines on wind farms, predation by cats and hedgehogs, and stoats and rats preying on eggs and nestlings. They are listed as a threatened species by the Department of Conservation.
   The Falcon Encounter also includes a tasting of wines from the Brancott Estate Living Land range of organic wines. The range has raised a good deal of the NZ$500,000 that the winery has given to the Trust, where NZ$1 from each bottle is donated to the Living Land Fund. The funds have helped finance a 16-pen rehabilitation and breeding aviary, and the ongoing care of falcons.

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Sponsored video: Chloé keeps it youthful and fresh this Christmas

Lucire staff/9.44

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A Lucire special promotion

Above Clémence Poésy.

Chlo√© has managed to be ahead of the curve this decade, from signing two up-and-coming actresses at the beginning of the decade‚ÄĒImogen Poots and Camille Rowe Pourcheresse‚ÄĒand, more recently, Cl√©mence Po√©sy, all of whom exhibit different facets of the brand when it comes to its fragrances.
   Chlo√© has managed to be true to its youthful, natural image, while injecting a sense of seduction and modernity. It‚Äôs completely in line with the Chlo√© clothing line‚ÄĒand it‚Äôs imperative that the two work side by side.
   The fragrances, which are from Coty Prestige, are distinguished not just by their scents, but by the faces that promote them. Poots, Rowe Pourcheresse and Po√©sy speak to the younger demographic sought by Coty. Their natural look‚ÄĒthe actresses themselves are regularly photographed wearing nude make-up‚ÄĒties in perfectly with the natural scents of the Chlo√© fragrances, which are always subtle and never over the top. Chlo√©, which was a trend-setting brand in 1950s Paris, happily works in its home city in its promotions.
   Chlo√© Love Story, which was launched in July, is a perfect example, featuring orange blossom, neroli and jasmine stephanotis. The signature Chlo√© scent, meanwhile, is fresh, floral and smooth, with pink peony, freesia, lychee as top notes, magnolia flower, lily of the valley, and rose in the middle, and cedarwood, amber and honey as basenotes. Roses de Chlo√© features Damascene rose and magnolia, while See by Chlo√© has bergamot and apple.
   The range is one of the most youthful and well defined that we know.
   Chlo√© is having a busy Christmas season, focusing on the messages of love, joy and happiness‚ÄĒwishing you a happy holiday season from Chlo√© fragrances. The New Year is going to see even more promotions: as Chlo√© leads up to the 40th anniversary of its fragrances in 2015.


Post sponsored by Chloé

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December 17, 2014

Video and photos: Rihanna becomes Puma’s latest brand ambassador and creative

Lucire staff/8.43

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There’s more news from the Kering group as the company continues to shake up its brands: Puma has announced that Rihanna is the creative director of its women’s training line.
   The singer joins Usain Bolt and Mario Balotelli as a global brand ambassador, and attended her first meeting in Germany with the design team on Monday.
   Rihanna says she will be ‘all over it’ when it comes to her involvement with the line. Puma says her influence on the women’s training line will be felt early in 2015.
   Kering wants to boost Puma’s profile alongside Nike and Adidas, and Rihanna’s celebrity status should earn it new adherents.
   Puma CEO Bj√łrn Gulden said in a release, ‘Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition‚ÄĒall these things make her a perfect ambassador for our brand. She also aligns perfectly with the values Puma strives for: to be confident, brave, determined and joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women‚Äôs training was very important. Rihanna was a natural choice for us. We‚Äôre delighted to have her as a partner, and we‚Äôre looking forward to what‚Äôs to come.’
   Adam Petrick, Puma’s global brand and marketing director, said, ‘Rihanna brings joy to audiences around the world but also ignites and awes. Puma admires her for never waiting for the next big thing, but more so for driving what happens next‚ÄĒin fashion, style, music and soon to be‚ÄĒsports. We can’t wait to empower women worldwide with Rihanna‚ÄĒshe demonstrates a body confidence and determination that is the exact representation of the Puma Woman.’
   Rihanna has already represented brands such as MAC, Giorgio Armani, Nivea and Renault.

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Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton

Lucire staff/0.30

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The $300 million budget set aside for Spectre, the 24th Eon James Bond film, will need a marketing bonanza. After Aston Martin revealed its DB10‚ÄĒ10 cars built exclusively for the film and not general sale‚ÄĒand Jaguar Land Rover confirmed that they would be supplying a C-X75 and Range Rover vehicles, Belvedere Vodka is next, launching its global partnership with James Bond at the Bond in Motion exhibition at the London Film Museum last night.
   Guests included Lily Cole, Tinie Tempah, Amber Atherton, Pixie Geldof, Douglas Booth, Kim Hersov, Ella Catliff and Christophe Navarre, while Belvedere president Charles Gibb played host.
   Belvedere’s limited-edition bottles see the Belvedere palace replaced with an image of the MI6 headquarters from the film, while its trade-mark blue will be changed to green, on one. These will be limited to 100 bottles. The second change will be to Belvedere’s Silver Sabre bottles.
   The marketing programme commences in February, with point-of-sale promotions. Updates will be put on Belvedere’s Instagram account.
   Spectre, which is named after the fictional terrorist organization from the Ian Fleming novels, will premi√®re on November 6, 2015. Daniel Craig will return as the super-spy, and the cast includes Monica Bellucci, L√©a Seydoux, Andrew Scott, Dave Bautista, Naomie Harris, Ralph Fiennes, and Christoph Waltz as the villain. Barbara Broccoli and Michael G. Wilson produce, while Sam Mendes (Skyfall) returns to direct.




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December 15, 2014

Dita von Teese shows XXXtian collection, in collaboration with Christian Louboutin

Lucire staff/10.15

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Dita von Teese has unveiled a new collection, called XXXtian, as part of her lingerie range, in collaboration with Christian Louboutin.
   XXXtian, pronounced ‘X X Christian,’ features an exclusive silk toile de jouy print developed by Louboutin for his shoes and handbags in his spring‚Äďsummer 2011 collection.
   The toile shows von Teese in her gilded birdcage dancing with her feather fans, and being fitted for custom Louboutin fetish boots, says the company.
   ‚ÄėChristian and I have been dear friends for years, and he has created many custom pairs of shoes for my burlesque shows. When this toile originally appeared in his shoe and handbag collection, I was honoured to have such a tribute,’ said von Teese. ‘I‚Äôm so thrilled that he generously allowed me to offer this risqu√© print in luscious Italian silk in my Tulip collection, plus a glamorous 1940s style neglig√©e and dressing gown for the ultimate luxury lingerie experience.’
   Louboutin said, ‘The Toile de Jouy is the essence of French 18th-century feminine sophistication. No one can be closer to a modern Marie-Antoinette than Dita, her curves and wit celebrated on a canvas dedicated to adorn either a shoe or divine lingerie.’
   The XXXtian collection comprises an underwire bra, corselette, garter belt, thong, bikini, a high-waisted brief and, for the first time, two chemises and a robe.
   It is available at Myer.com.au and glamuse.com.

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December 14, 2014

Frida Giannini, Patrizio di Marco to leave Gucci; Giannini’s last collection to be autumn ’15

Lucire staff/12.11

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Gustavo Caballero/Getty Images

Above Frida Giannini photographed at The New York Times International Luxury Conference at the Mandarin Oriental Miami on December 2.

Gucci creative director Frida Giannini and CEO Patrizio di Marco will leave the label shortly, parent company Kering SA, formerly PPR, announced Friday.
   Giannini will depart after showing her autumn‚Äďwinter 2015 collection at the end of February, and no successor has been named. She will have worked for over 12 years at Gucci, and has been creative director since 2006. She had succeeded Tom Ford at the label.
   Di Marco, who has been with Gucci since 2009, will leave at the end of the year, with his role taken up by Marco Bizzarri, who is presently Kering’s luxury couture and leather goods’ division. Like di Marco, Bizzarri is formerly of Bottega Veneta.
   Gucci’s revenues have been dropping, suffering from a perception that its brand is not exclusive enough. Demand in China is down this year, while third-quarter sales showed a 1¬∑6 per cent fall. Turnover has also fallen in recent years.
   Kering had already named new CEOs in October at Bottega Veneta, Brioni and Christopher Kane as part of an internal overhaul. It also owns Stella McCartney and Puma.

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