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July 29, 2014

Pandora launches Hearts of Today programme to reward charitable causes

Lucire staff/11.23

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Scott McDermott

In true Scandinavian fashion, jewellery brand Pandora continues to be engaged in corporate social responsibility, launching its Hearts of Today programme on Monday.
   Pandora plans to support charitable causes, beyond the ones it is already engaged in now, such as those for breast cancer awareness, and is asking the public to nominate the ones it feels are the most deserving.
   Hearts of Today is for the US only at this point. Pandora has appointed five women who will form the jury that will pick from the public entries, narrowing them down to 20 semifinalists. The public then votes on the top 20, bringing the final number to eight, who will be honoured at a luncheon in November. Each of the eight receives a US$25,000 donation to help their organization.
   The jurors are Penny Abeywardena, human rights advocate; Shaun Robinson, Emmy Award-winning journalist; June Sarpong, philanthropist; Dr Pepper Schwartz, sociologist and author; and Andrea Alvey, member of the Pandora A/S board of directors.
   The jurors will look at health and well-being, community development, and professional and social empowerment, says Pandora.

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July 28, 2014

Amy Malin, AnnaLynne McCord, Corey Feldman, Rani Hong commem­orate World Day Against Trafficking in Persons

Lucire staff/13.58

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Igor Spektor

Above Amy Malin gives her powerful speech on being a survivor of rape, assault and torture; actor Corey Feldman looks on.

Amy Malin, AnnaLynne McCord, Corey Feldman, all of whom have suffered serious sexual assaults, joined Rani Hong, a survivor of slavery and child trafficking, at an event on Friday in Los Angeles, hosted by Malin and the Tronie Foundation, to celebrate World Day Against Trafficking in Persons.
   Pianist Chloe Flower, Hill Harper, Nestor Serrano and Ryan Devlin were among the celebrities who attended the event, where Malin, McCord, Feldman and Hong recounted their horrific events from their past to highlight the world’s ongoing problems with human trafficking and domestic violence.
   Malin’s story of rape, imprisonment, and physical and mental torture at the hands of one sociopathic tormenter, and violent physical relationships for 11 years of her life, was incredibly compelling, and brought a powerful, real human face to the issues. ‘In my humble opinion, domestic violence is the worst plague on humanity and is the root cause of so many of our other social problems. Everyone in this room knows someone who is a survivor or a victim of domestic violence, only you just might not know it yet, and that’s because the shame-and-blame culture of our society makes most survivors of abuse too afraid or ashamed to come forward with their stories and get the help that they need. It takes most survivors many years before they can even process the atrocities that they have experienced, and then even longer before they are comfortable in a safe, physical and emotional space to share what they gave endured with somebody else.’
   She reminded the audience that she was not alone, and that events like this continue every day around the world, in our own communities behind closed doors. (Her passionate address from the event can be found at her website.)
   Hong, who co-founded the Tronie Foundation and is a special adviser to UN.GIFT (United Nations Global Initiative to Fight Human Trafficking), was taken from her family at age seven and sold to a slave master. Her mental and physical condition was so poor by the time she was eight, she was sold into illegal adoption. She also shared her story at the event: like Malin, she gave a voice to the millions who were unable to.
   McCord and Feldman also shared stories of sexual assault. McCord, who noted that she was always careful, recounts that she was sexually assaulted at home by someone she trusted. She has recently written and directed a short film, I Choose, about ‘a woman who chooses and a woman who doesn’t, because I’ve been both.’ (The film is embedded below, as our fourth video.) It was important for McCord to tell real-life stories, again to bring a human face to the massive problems of sexual assault. Feldman, meanwhile, notes that rape is Hollywood’s darkest secret, and that that had driven him to years of substance abuse, and that fellow actor Corey Haim was similarly a victim, having been raped at age 11.
   They believe that people in the entertainment industry can help to eradicate human trafficking and domestic violence. Malin suggests that producers should, when filming abroad, do due diligence to ensure that they do not do business with those using slaves or people being paid a pittance. She also adds that audiences should see strong, female characters who have overcome great odds, including stories reflecting hers and Hong’s. Hollywood, she believes, has a unique opportunity to make real change.
   The cycle of violence would never be broken, says Malin, if the film industry continues to reward Roman Polanski with Oscars after his admission of sexual assault, or if it continues to work with men such as Woody Allen, who has been accused by his adopted daughter Dylan Farrow of sexual assault.
   She and her husband Scott, who have a son, plan to adopt a daughter from the Los Angeles foster system who has been a victim of abuse, to show that ‘she will have the beautiful and amazing life she deserves, and that she will never go through the hell that I did.’—Jack Yan, Publisher

AnnaLynne McCord’s film, I Choose


Igor Spektor



Splash News





Igor Spektor


Splash News

Above, from top AnnaLynne McCord. Special adviser to the United Nations, Rani Hong, speaks at Amy Malin and the Tronie Foundation’s salon to celebrate World Day Against Trafficking in Persons. Rani Hong and Amy Malin. Isabelle Katz, AnnaLynne McCord, Yelena Zava, Amber Bobin and Chloe Flower. AnnaLynne McCord, Corey Feldman, Amy Malin and Amber Bobin. Attorney Paul Hirose, actor Corey Feldman and DAMA Tequila CEO Philip Delacruz. Actor Nestor Serrano and his wife Debbie.

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Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology

Lucire staff/12.19

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A Lucire special promotion

We are used to seeing L’Oréal Paris have the world’s most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appear—as they do in its latest Elvive Fibrology thickening hair care promotion.
   Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of L’Oréal’s most popular lines.
   Having real people makes the advertisement more easily related, and L’Oréal builds on the initial promotion by having each woman in the ad—Zoë, Sarah, Priya, Jade and Lucy—elaborate even further on their favourite Fibrology hair care product.
   For Zoé, it’s the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo ‘expanding’; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
   Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
   Their Q&As are made complete by their sharing thoughts on how their L’Oréal Paris TV shoot went—where they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
   Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. Zoë says, ‘More importantly, my hair has never looked better!’ It does seem that the enjoyment they’re having in L’Oréal Paris’s promotional video below is genuine—and, after all, they are worth it.



Post sponsored by L’Oréal Paris

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Filed under: beauty, hair, London, modelling, Paris
July 27, 2014

Gal Gadot as Wonder Woman: first official photograph released

Lucire staff/3.45

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Lucire issue 27, with Gal Gadot, photographed by Andrew Matusik.

Director Zack Snyder has revealed the first official image of former Lucire cover girl Gal Gadot as Wonder Woman, in the upcoming film Batman v. Superman: Dawn of Justice, starring Henry Cavill as Superman and Ben Affleck as Batman.
   Gadot, a former Miss Israel who is best known for her role in the Fast and Furious films, takes on the Wonder Woman mantle after a false start under David E. Kelley—his TV Wonder Woman pilot starring Adrianne Palicki was never aired. On the small screen, Lynda Carter’s portrayal in the 1970s was the best known, and remains the image non-comic book fans have of the character, but there is yet to be a proper big-screen adaptation (even though Superman has had six outings and Batman, in the modern era, has had seven).
   The new film, to be released in two years’ time, is getting its publicity unusually early, but it gives the studio time to build greater momentum for its 2016 release. Warner Bros. is expected to use Dawn of Justice as a springboard for other film series based on the DC Comics characters.

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July 26, 2014

Bambi Northwood-Blyth named face of Ba&Sh for autumn–winter 2014–15 fashion campaign

Lucire staff/13.46

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Quentin de Briey

Bambi Northwood-Blyth, who was one of Lucire’s news-makers of 2013, has now been named the face of the international press campaign for French label Ba&Sh.
   The autumn–winter 2014–15 collection will feature Northwood-Blyth in a shoot in Barcelona by Belgian photographer Quentin de Briey. The label says that the Australian model was chosen for her ‘glamorous freshness, and her bohemian-chic allure.’
   The designers, Barbara and Sharon, said in a release, ‘We were completely seduced by Bambi, her charisma, energy and boldness.’
   The collection contrasts between ‘intensity and lightness, nobility and bestality,’ says Ba&Sh, and is meant to convey pluralism.
   The campaign’s idea centres around femininity, ‘a woman wildly in love, deliberately free and outgoing, with multiple facets,’ or what it dubs ‘ultra-femininity’.
   The campaign breaks in France and internationally from August 2014, on displays, in print and web media. Ba&Sh’s web site can be found at www.ba-sh.com.

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July 23, 2014

News round-up: Dilmah hosts high teas in New Zealand; Trish Peng searches for new face

Lucire staff/22.50

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Dilmah Tea New Zealand

Dilmah Tea hosted a series of high teas around New Zealand, promoting its socially responsible message along with the rising interest in tea mixology.
   Its Wellington stop on Tuesday, hosted by Dilmah founder Merrill J. Fernando and his son, Dilhan C. Fernando, the company’s chief marketing officer, and in the presence of Her Excellency Zodwa Lallie, South African High Commissioner, was a particular treat, with a menu designed by Dilmah Real High Tea Gold Medallist Laurent Loudeac, executive chef of the Museum Art Hotel.
   Held at the hotel’s famed Hippopotamus restaurant, guests were treated to everything from ora king salmon sashimi—which we would label as our favourite of the afternoon—to lap sang souchong yoghurt panna cotta and a lychee-infused jasmine tea and rosewater caviar, complemented by various Dilmah teas.
   The selection included Dilmah’s Ran Watte Single Region Ceylon tea, its green tea with jasmine flowers, and its rose tea with French vanilla.
   The highlight was the address given my Merrill J. Fernando, after a video looking back through the history of Dilmah and how his famed catchphrase, ‘Do try it,’ was created by a New Zealand agency.
   He spoke of how Dilmah goes beyond the requirements of Fair Trade with its ethically made tea, because those who grow the tea share in the equity. The value-added components of Dilmah are not done by international traders, but by Sri Lankans, and the company constantly puts money back into the community, funding education, health care, cultural and even business activities.
   Some rivals force down the prices that tea farmers can sell at, keeping them poor, while profiting from the value-added components in the marketing and production chain.
   Mr Fernando also stressed that Ceylon tea is the finest, and that Dilmah, to preserve that integrity, does not mix its teas with those from other countries.
   Through a Trade Me auction, the Merrill J. Fernando Charitable Foundation is also raising money for a culinary centre in Sri Lanka which will train people living with disabilities or have been disadvantaged, so that they can find employment to support themselves.
   They can be found on Trade Me, with the auctions closing on July 27. Items include Parawa Estate Ingalalla Grand Reserve 2007 wine, valued at over NZ$1,250; an individually numbered caddy of a very rare tea, FBOP 1, from the Dilmah Opapa Estate in Sri Lanka; a night for two at the Langham Hotel in Auckland; and two nights for two at the Museum Art Hotel in Wellington.
   In other New Zealand news, new label Trish Peng is running a Fresh Face modelling competition as part of her New Zealand Fashion Week début next month, with the help of L’Oréal Professionnel and Vanity Walk.
   New Zealand women are invited to enter via the Trish Peng Facebook page. Peng and Vanity Walk, a modelling agency, will judge from the uploaded photo and details.
   Entries close August 2. The winner becomes the face of the next Trish Peng campaign, opens Peng’s fashion week show, receives a modelling contract with Vanity Walk, and wins a year’s supply of L’Oréal Professionnel products.—Jack Yan, Publisher, with Lucire staff


Felicity Anderson/Trio Communications



Dilmah

Top Dilmah founder Merrill J. Fernando with Lucire publisher Jack Yan. Centre Dilmah chief marketing officer Dilhan C. Fernando and South African High Commissioner, HE Zodwa Lallie. Above Museum Art Hotel proprietor Chris Parkin with HE Zodwa Lallie.

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July 22, 2014

Bare Necessities retails Dita von Teese’s lingerie line in the US

Lucire staff/12.29

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For US customers, Dita von Teese’s lingerie line is now available through Bare Necessities, the largest online retailer of branded and designer intimate apparel.
   Von Teese’s lingerie, which retails in other countries (under the Von Follies brand in some), is known for fitting virtually every body type, for those who love the burlesque star’s sense of fashion.
   Bare Necessities says that that it stocks full-figured and fuller busted sizes up to an E cup, and will carry the collections Madame X, Man Catcher, Sheer Witchery, and Star Lift.
   There is also exclusive video content at the Bare Necessities website. The company also has certified bra experts who can assist customers via telephone on 1 877 728-9272, from Monday to Friday, 8.30 a.m. to 5.30 p.m. ET.

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Filed under: celebrity, fashion, Lucire
July 17, 2014

Sponsored video: Benefit’s They’re Real! Push-Up Liner is long-wearing, waterproof, and even foolproof

Lucire staff/14.34

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A Lucire special promotion



Benefit Cosmetics’ new They’re Real! Push-Up Liner (that really is the name) is so good, you can apply it while handcuffed!
   That’s the message Benefit’s pushing with its latest eyeliner, which is easier to apply than many of its rivals.
   It’s a gel liner in a pen, so all you need to do is twist the base to push the liner to the tip of the pen, rest the AccuFlex tip on the base of your lashes, and go from the inner to the outer corner. The formula is quick-drying and lasts all day.
   On a sample of 32 women, there have been very positive results: 88 per cent claimed the liner ‘hugged the lashline’ and 84 per cent said that their eyes looked larger.
   Customers, too, on the Benefit website have confirmed what the test group says about the liner being long-wearing (as 91 per cent did) and waterproof (81 per cent). One says that the Accuflex tip allowed her to get a cleaner line, which she was unable to get with competing products.
   At the moment, the They’re Real! Push-Up Liner only comes in black.
   The product isn’t oil-free, which enables it to last longer, and be resistant to tears, sweat and smudging (which makes it ideal if you are wearing contacts). And we should note that it isn’t suited for lash extensions.
   Removing the liner is easy, using Benefit’s own They’re Real! remover.
   The Benefit website also shows how to create the perfect wing using the pen, with a simple five-step process, highlighting just how easy it is to use the They’re Real! Push-Up Liner.


Post sponsored by Benefit Cosmetics

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Filed under: beauty, trend, TV
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