by Elyse Glickman/August 26, 2014/2.34
On two hot, sunny afternoons at Beverly Hillsâ€™ Lâ€™Ermitage Hotel, Gavin Keilly and his intrepid team were blending pre-Emmy Awards’ primping and wellness, exotic post-awards escapes and down-to-earth charity fundraising, transforming a small ballroom and courtyard into a colourful canvas of food for thought.
In the spotlight were the GO Campaign, a grant-making organization addressing problems faced by orphans and vulnerable children around the world by partnering with local celebrities and role models to deliver local solutions; Cops 4 Causes, the first non-profit organization to be created to collectively highlight the philanthropic efforts of law enforcement; the Environmental Media Association, a non-profit dedicated to harnessing the power of the entertainment industry and the media to educate the global public on environmental issues and motivate sustainable lifestyles; Mutt Match LA K-9 Rescue Ranch & Sanctuary, which rescues neglected and discarded dogs from LAâ€™s high kill shelters to rehabilitate and place in loving homes; and StarPower, providing fans backstage access and one-on-one engagement straight from their favorite celebrities via social media while supporting the causes they care about.
In terms of featured wellness products, the star of the show was featured sponsor Michael Todd True Organics, which introduced their new Soniclear Antimicrobal Cleansing System, the worldâ€™s first antimicrobial sonic skin cleansing system. What sets this product and its skin care line apart from the competitors is the care put into the rotary and sonic systems, according to company president Lewis Hendler. He added that the dermatological team at Michael Todd set out to create an effective cleaning system without the worry of bacteria that can affect the performance of the tool and the products. After extensive research, the result was a revolutionary sonic cleansing brush that thoroughly cleanses the skin and then protects itself against microbial contamination leaving the brushes cleaner, fresher for longer.
The strong supporting cast in the wellness act of the show included the Kind soap company, serving up bath and body care products in gorgeous earthy packaging; Brow Art 23, offering press an overview of their product line and make-up touch-ups; and Skinny & Co. Coconut Oil Company, providing their skinny coconut oil, 100 per cent raw and hand-pressed, and poised to be the next great super-food.
There were also stylish and affordable sunglass frames from Foster Grant, LGâ€™s Tone Infinim bluetooth headset, developed in collaboration with Harman/Kardon to deliver amazing sound quality and comfort in a range of pretty metallic pastels and an Intuition Blueprint Reading from Joanna Garzilli as well as a copy of her second edition of Unleash the Psychic in You.
As most GBK parties would not be complete without a goody bag of surprises, the Artisan Group was on hand with their welcome surprise packages full of original costume and semi-precious jewellery, photography, stationery, soaps and other eye-catching and crafty accessories. Certainly, the stylists from top nominee shows and ratings hits such as The Voice, Scandal, Parenthood and The Vampire Diaries think so! My bag was particularly delightful this go round with beautiful jewellery from Benee Rubin, Rock and Hardware, Designs by Diane (Sowers), ImagiNature Art Glass, Nineteen Seventy-Four by Pamela Roskin, BkdSignature, Jewelry by Lucinda de Castro, Nan Gates Designs cosmetic bags, Specifically Random head wraps. Charities the Artisan Group supports includes the Animal Rescue Fund and Letâ€™s Move Togetherâ€“the Arthritis Foundation.
Celebrities snapped at the event included Alicia Witt, Angela Bassett, R. J. Mitte, Sam Trammell, Selenis Leyva, Kristin Bauer van Straten, Viola Davis, Edie Falco, Vanessa Marcil, Madeline Brewer, Corbin Bleu, Dascha Polanco, Gary Cole, Joey King, Mariel Hemingway, Maksim Chmerkovskiy, Bob Eubanks, Teyonah Parris, and Shanola Hampton.â€”Elyse Glickman, US West Coast Editor