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Lane Bryant announces collaboration with Prabal Gurung, launching March 2017


NEWS
Filed by Bhavana Bhim/July 11, 2016/15.49



Frazer Harrison/Getty Images

Above: A design from Prabal Gurung’s spring 2016 collection. This is the sort of easy design that Lane Bryant fans might expect in the New Year.

Lane Bryant, the iconic label catering for sizes 14–28, has announced the exciting new collaboration with the celebrated American ready-to-wear designer Prabal Gurung. Gurung will be creating a limited-edition line of women’s fashion with his signature style exclusively catering for the 14–28 customer.
   Linda Heasley, CEO of Label Bryant, noted in a release, ‘Prabal is a master at mixing materials, fabrics and textures—he pulls it off in such a way that each piece becomes its own artistic statement. His ingenuity at mixing sporty ease with unabashed glamour has made his label a huge success. We are delighted to welcome him to Lane Bryant and offer his innovative fashions, spirit and unique styles to the Lane Bryant customer.’
   Gurung grew up in Nepal, and worked with Indian designers before moving to New York, interning for Donna Karan while studying at Parsons School of Design. His diverse background and eye for modern luxury and glamour is possibly why he is appealing to a range of clients around the world. Gurung has dressed a range of celebrities and dignitaries such as Michelle Obama, Oprah Winfrey and Priyanka Chopra. He brings a modern and unique vision to the collaboration.
   Gurung will be the fifth designer collaborating with Lane Bryant joining the successful Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo collections. Gurung’s brand recognizes the importance of domestic production, particularly in respect to the quality of the finished product, and he aims to bring this awareness to an international audience.
   Gurung shared, ‘Designing clothes for the modern woman, one who is fashionable and unafraid of how she feels about herself, has always been my source for inspiration. I truly believe that confidence is the key and I continually strive to create clothing that allows women to look and feel their absolute best. I am thrilled to be working with Lane Bryant on this collaboration and look forward to dressing this bold and fashionable customer.’
   Lane Bryant will document the design process for the first time, making it available to a web-based audience on Lane Bryant social media sites.
   The collection is set to hit stores March 2017, and will be sold under the Prabal Gurung Exclusively for Lane Bryant label.—Bhavana Bhim

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