Raf Simons, formerly of Jil Sander and Christian Dior, has been appointed chief creative officer of Calvin Klein, including all its sub-brands.
Calvin Klein, Inc. said in a release it wished to unify all its brands (Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home) under a single creative vision.
Simons’ first collections will appear for the fall 2017 season. He will oversee all aspects of design, global marketing, communications, and what the company calls ‘Visual Creative Services’.
Pieter Mulier was appointed as creative director, working under Simons. Mulier will execute Simons’ creative and design vision for the ready-to-wear ranges, and manage all men’s and women’s design teams under the Calvin Klein brand.
The company is targeting US$10,000 million in global retail sales. Bringing Calvin Klein Jeans and Calvin Klein Underwear back under the Calvin Klein, Inc. umbrella in 2013 was part of this strategy.
‘The arrival of Raf Simons as chief creative officer signifies a momentous new chapter for Calvin Klein,’ said Steve Shiffman, CEO of Calvin Klein, Inc. ‘Not since Mr Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.’