From top Tesla’s Elon Musk, TAG Heuer CEO Jean-Christophe Babin and Leonardo DiCaprio. Leonardo DiCaprio and J.-C. Babin with the Grand Carrera Pendulum concept watch. Leonardo DiCaprio, J.-C. Babin and TAG Heuer honorary chairman Jack Heuer. The unique TAG Heuer Tesla Roadster.

Actor Leonardo DiCaprio spoke highly of TAG Heuer’s social responsibility in fighting climate change at an event in Basel, earlier this week at the BaselWorld shows.
   TAG Heuer, supporting the NRDC and Green Cross International, launched what it called the Odyssey of Pioneers, a travelling roadshow promoting its timepieces between March and October this year.
   Tesla Motors is supporting the promotion, with a special edition of its Roadster. The TAG Heuer Tesla Roadster led the roadshow, which departed from Basel at dawn today.
   The Odyssey is planned to be the first round-the-world tour by a zero-emission sports car.
   DiCaprio said TAG Heuer has a ‘global mission … to protect our planet.’ He commended the company for its donations to NRDC and Green Cross International which, he says, are part of the company’s business model.
   He made his support for President Barack Obama publicly known, calling him a leader who understands the necessity of a ‘green revolution’.
   At the event, as part of its 150th anniversary, TAG Heuer launched the Grand Carrera Pendulum concept watch, which is the first watch without a hairspring, replacing it with magnetic fields. Over 600 people attended the celebration.

Watchmaker Linde Werdelin has shown its Oktopus Tattoo model. The name is not a fancy marketing moniker, but something more literal: the new model, unveiled this week at BaselWorld 2010, features an octopus design by Danish tattoo artist Henning Jensen.
   The steel case features the engraving. The 18 facets had to be treated separately, engraved to 80 nm. The hands resemble an octopus’s tentacles. The watch itself has been tested to a pressure of 1,111 m, and features a helium escape valve for when the wearer resurfaces.
   The Linde Werdelin Oktopus Tattoo is limited to 82 pieces and can be pre-ordered at its website, LindeWerdelin.com, or at an authorized retailer.

Here’s a behind-the-scenes video from Hennes & Mauritz on its latest shoot, for its collection titled The Garden Collection, in Palm Springs, Calif. Natasha Poly—or, Natalia Polevshchikova to give her full name—is the model.

Supermodel Hélèna Christensen proves that she still has recognition and appeal as she becomes the latest model for American intimate apparel company Bali.
   In the new online, print and TV campaign, Christensen introduces the Bali Comfort-U back design.
   The new advertising campaign has been created by Kraftswork NYC. The first TV commercial aired March 15 on ABC’s All My Children.

Model Hannelore Knuts, 32, has curated an exhibition, Fashion Testimony, to be shown at the Fashion Museum of Hasselt from March 27 to June 6, 2010.
   Knuts’s exhibition offers a glance at her 10-year career, which includes working the professional catwalk at Chanel, Gucci and other top European labels.
   Designers featured in the exhibition include Jean Paul Gaultier, Hermès, Christian Lacroix, Martin Margiela and Dries van Noten. Contributing photographers include Miles Aldridge, Steven Klein, Jean-Baptiste Mondino, Michael Thompson and Ellen von Unwerth.
   The aim of the exhibition is to lift the veil on the fashion world. It features some of her favourite images from her first fashion show to today. Some artists have provided works that Knuts felt connected with her.
   Those artists include Marc Claes, Patricia Ghijsens Ezcurdia, Ugo Rondinone, Filip Vandingenen and Anne-Mie van Kerckhoven.
   The Museum states that the exhibition is not a retrospective or a homage to Knuts, but a look in to her world.
   Knuts had been studying photography and, at age 21, turned to professional modelling.
   The Museum is located at Gasthuisstraat 11, 3500 Hasselt, Belgium (near de Groene Boulevard, next to the Holiday Inn and Molenpoortplein).

We traditionally don’t cover kids’ shoes, but these designs from Sudo are delightful. The company calls them ‘funky’, which isn’t far off the mark. The Monday moccasins and the ballet flats pictured are among the Sudo autumn–winter 2010 collection, designed by Melbourne-based Terry and Rachael Lay.
   With three children themselves, the Lays found children’s clothing was ‘predictable and cliché,’ motivating them to create their own lines. Sudo is designed for children aged two to twelve.

SDA Bocconi School of Management has announced its Fashion Entrepreneur Challenge competition, with an intensive fashion management course at its Milano campus as first prize.
   Entrants are encouraged to submit a business plan, whether it is ‘Opening an internet-based fashion business, launching a new line of accessories with a low environmental impact or introducing a new distribution model for the footwear sector,’ says the school. The deadline is April 30, 2010.
   The course includes studies in strategy and branding to help the winner launch their own fashion, luxury or design business.
   In a release, the school states, ‘The competition will reward 15 participants who propose the most innovative and financially viable ideas. The competition is open to individuals or teams composed of a maximum of three people from anywhere in the world. Candidates can upload their applications on a dedicated e-platform. The business plan should include a detailed description of the idea, plus plans for financing as well as the participants’ CV. A three-minute video with the teams’ pitch may also be included.’
   The 15 winners will participate at the course on July 12 and 13.
   The school promises that all participants will receive feedback on their proposal from the selection committee.
   The programme is part of a larger summer school project launched by the Milanese city council.
   For more information, visit summerschool.sdabocconi.it/fashion.html.

On the site today are the Massey University graduate collections from late last year. Shown here are some of the designs from Uma Lele, who’s working with us at Lucire now. As her garments weren’t among those in the official selection we received (beautifully shot by Lisa Wilson), we decided to give our Uma a bit of an extra nudge here at ‘Insider’. Have a glance at what her fellow graduates came up with here.