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November 3, 2014

News round-up: letter from Marrakech teased; Jessica Alba favours Jane Iredale; our road tests

Lucire staff/22.02

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Theo Wargo/Getty Images


Stanley Moss

Top Olivia Wilde, Jordan Hewson and Jessica Alba at the 2014 Global Citizen Festival to end extreme poverty by 2030, in Central Park on September 27. Above Paula Sweet photographs exclusively in Morocco for Lucire: the secrets of Berber Saffron Tea. From left to right, Amanjena GM Gabriel Louzada, Paula Sweet, Abdelhadi.

In an upcoming edition of Lucire: letter from Marrakech. An exclusive report from travel editor Stanley Moss which includes a private visit behind closed doors at the original home of Yves Saint Laurent in the Medina, then the lost recipe for saffron tea, a Berber delicacy prepared for our readers at Amanjena in Marrakech.
   In beauty news, Jessica Alba has publicly declared her love of Jane Iredale’s real gold shimmer powder in OK. Says Alba, ‘If I’m going to show some leg, I’ll mix a little into my body lotion too. It creates a subtle shimmer that makes cellulite lumps and bumps a tad less noticeable.’ The powder is the headline product commemorating the brand’s 20th anniversary year. And they really mean ‘real gold': it contains 24 ct gold leaf and mica, and it’s available alongside silver and bronze shimmers in a limited-edition Jane’s Signature Gilded Collection tin (£32). The gold and silver can be used on top of the cheekbones as a highlight, while the bronze can be applied over the body.
   Meanwhile, publisher Jack Yan has been testing more cars in the ‘Living’ section in Lucire. There’s the BMW 116i here, a real driver’s car for those seeking something small, while he dons his halo and channels his Simon Templar in his test drive of the Volvo S60 T6 AWD R Design Polestar.





Paula Sweet

Above, from top One of several hidden courtyards at Saint Laurent’s house. An elegant sitting room in St Laurent’s home in the Medina. Saffron, rarest of spices, more expensive than gold, used in an exclusively brewed tea at Amanjena, Marrakech. An elegant tabletop displaying traditional tea-making ingredients at Amanjena.


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October 17, 2014

Mindfood Style launches Monday in New Zealand

Lucire staff/9.36

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As Lucire celebrates its 17th anniversary on October 20, another New Zealand name will launch a fashion title. Mindfood Style is set to challenge offerings from large groups such as Germany’s Bauer (Fashion Quarterly) and others.
   Mindfood Style will appear on newsstands with a 350 pp. inaugural issue. Issue one will feature a 36 pp. spring–summer 2015 runway report pull-out. Rose McIver (The Lovely Bones) is its first cover girl.
   The masthead adopts a familiar design theme for fashion titles, with a modern typeface, but with the first three letters in Style subtly merging into each other. Bauer Bodoni appears on the cover as Mindfood Style’s serif family choice. The overall effect is tasteful and minimalist, with Mindfood Style eschewing the messy, multiple headlines of other titles in this sector.
   The magazine will publish twice a year, with spring–summer and autumn–winter numbers, and will have its own website at the mindfood.com domain. There will be further support on Facebook, Instagram and Pinterest, and a weekly newsletter.

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October 9, 2014

Poppy Delevingne, Atlanta de Cadenet, Harley Viera-Newton, Úrsula Corberó party with Stradivarius

Lucire staff/1.23

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Stradivarius, the fashion label rather than the violin brand, threw a party in Barcelona to launch its customer magazine, with Poppy Delevingne, Atlanta de Cadenet, Harley Viera-Newton and Úrsula Corberó playing host.
   The party, dubbed The Event Paper, was held in a modernist building near Gaudi’s Pavellons Güell (Güell Pavilions), with over 200 guests and Pepino Marino and Crawford DJing. De Cadenet and Viera-Newton took over from the DJs to get guests continuing on the dance floor.
   Photographer Bela Adler held a live shoot at the event, complementing guests using a photo booth. The event will feature in a future issue of Stradivarius’s new magazine.
   The four celebrities were chosen for their recognized roles as “it girls” with their own style. All wore items from the Stradivarius autumn–winter 2014–15 collection, which the company describes as having vintage and boho design elements. The brand is available at around 900 locations in 60 countries.






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September 25, 2014

News round-up: Stella McCartney’s Jaguar XE; Ralph Lauren shifts €22,000 Rickys; Perriam launches new brand

Lucire staff/23.59

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Ralph Lauren has been shifting its €22,000 crocodile skin Ricky bags at an event at its Amsterdam store, and gifted one of them to the Netherlands Museum of Bags and Purses. The bag, says the Museum, is regarded as an icon, on a par with the Hermès Birkin and the Chanel 2.55. The company also showed a Ricky bag with a USB port and LED lighting on the inside, which will be released worldwide in December, and sold on order.
   On Monday, Stella McCartney did indeed show her version of the Jaguar XE, as part of the Feel XE campaign for the Indian-owned company’s new compact executive saloon. The McCartney XE features her spring–summer 2015 ‘Superhero’ print, and a fleet of the cars will be seen on the streets of Paris on Monday to coincide with her new collection. The next reveal of the XE will be at the Salon de Paris on October 2.
   We’ve been fans of Otago designer Christina Perriam for years, and she will unveil a new luxury lifestyle brand, Perriam, in October. The label will adorn New Zealand-made merino clothing and a summer 2015 catwalk launch will take place for the line on October 18 in Bendigo. An online shop will go live at the same time, at perriam.co.nz. Perriam will begin with Woman and Little with Sleep ranges, and Man and Home will be added in 2015.
   And don’t forget the features that appear in the main part of the Lucire website. Jack Yan has tested the BMW 435i, the car that has attracted the most attention out of anything we’ve featured in our pages; Elyse Glickman tries the NutriBulletRx; and Stanley Moss takes in the 500th anniversary commemoration of Magellan’s voyage around the world, in Vicenza. We also had webcast the Miss Universe New Zealand grand final from Sky City Theatre last week, which you can still watch as an archived stream. The best way to keep up with the latest articles is to follow us on Facebook, Twitter, or Google Plus.



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August 6, 2014

Advertorial and editorial: at Lucire, you can always tell the difference

Jack Yan/4.40

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John Oliver is absolutely right in a recent piece on Last Week Tonight: websites have to pay the bills, and it can get very tricky when the pay isn’t great. We’ve seen other titles run advertorials and mark them very, very subtly, something which we don’t do ourselves. We make it obvious.
   Throughout our history, advertorial has been marked ‘A Lucire special promotion,’ in print and online. There have been rare exceptions in print, but the last time that happened was five years ago. In fact, in some cases on this website, we’ll even make it very clear in the headline (‘Sponsored video’), in the first line (‘A Lucire special promotion’) and in the footer (‘Post sponsored by …’). So there is no doubt when a story is being paid for. Instead of burying when advertorial is running, we’ve progressively made it more obvious over the years.
   Interestingly, our advertorial for L’Oréal Paris last week was popular with readers, and our Chocolate Heaven story was viewed a lot on social media, even more than some recent regular articles, so we know some readers enjoy the odd piece. In some cases, we don’t even share our advertorials on social media unless the client specifically asks us to.
   We believe that our readers are smart—however, we don’t believe we gain loyalty by fooling you. If you don’t want to read an advertorial, you have the option not to click on it when you see it linked—because it’s clear when it is paid for.
   We aim to be careful with readers with these ads—you’ll never be confused when there’s advertorial, and in 17 years it’s always been very clear online, to the point where it is now our policy on- and offline.—Jack Yan, Publisher

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Filed under: Lucire, publishing, TV
July 17, 2014

A number of firsts for Lucire, with issue 33 on sale today

Jack Yan/10.00

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Lucire issue 33, on sale today, marks a number of firsts and is one of the best we’ve had.
   We’ve always been very fair on who makes the cover. Sopheak Seng, our fashion and beauty editor, and I choose from all the images we have, and these include ones that he has produced as creative director or stylist. And in the years we’ve worked together, he’s opted not to put his ones ahead of others’. We’ve both gone for what is best for Lucire. Some shoots that have appeared on the cover he has worked on in a supervisory role, but others have come from our brilliant network of creatives worldwide.
   Issue 33 sees his first cover that he has directed, and it’s one we’re both exceptionally proud of. Photographed by Dave Richards, and with the A-team of Michael Beel on hair and Hil Cook on make-up, assisted by Jaye Morgan, Natalie Henderson and Andy Alsop, and modelled by Chloé Graham, it’s the first time in 17 years that we’ve cropped the Lucire logo behind the model’s head.
   We realize this technique is commonplace and it’s probably a surprise to anyone reading the above that that hasn’t happened before. And we’ve had many great images—only the best get selected for the coveted spot. But for some reason, when it came to the crunch, we opted to keep the logo complete, as have always done on the website. This time, the image was so striking that we felt it was time to take the scalpel to the logo, thanks to head designer Tanya Sooksombatisatian.
   It is Dave’s first shoot with us, so to score a cover on your first go is very impressive, though it has happened a few other times—Courtney Dailey with Laura Vandervoort in issue 29, for instance.
   I have a feeling, too, that Chloé is the first Scot to be on our cover. While a New Zealander, she hails from Glasgow, and this is rather timely with the Commonwealth Games about to commence.
   I congratulate my good friend and colleague, Sopheak, and I think this is going to be one of those memorable Lucire covers that will be cited in years to come.
   There’s plenty more inside, and you can get a taste of the articles in our issue 33 preview.
   I’m very proud of one shoot by Jon Moe in there, with our California A-team of Jamie Dorman (now in New York, but who was our pointwoman on the shoot), Lei Phillips and Carina Tafalu, and starring two former Miss Universe New Zealands, Laural Barrett and Samantha Lochhead, each in their second appearances in Lucire. Jon lovingly shot this at Riviera 31 at the Sofitel Los Angeles, and I acknowledge our US west coast editor, Elyse Glickman, for her connections with Pivotal Public Relations in getting us the location.
   It’s not the only cover that we can talk about: some of you will have seen Dorit Thies’s and Olga Fonda’s announcement of their cover for Lucire Arabia. (The story is in issue 33, too, but it was strongly felt that Dorit’s shot was the best to début our title there. When you see the pages, you’ll also notice why this is an incredible shoot with the Vampire Diaries star.) We’ll have more on that officially soon, but, for now, you can get your issue 33 through the Lucire website, in print, for tablets (Ipad and Android), and as a downloadable PDF.—Jack Yan, Publisher

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July 13, 2014

Riley Keough’s de Grisogono shoot images from Cannes released

Lucire staff/14.25

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Emanuele Scorcelletti

Photographs of actress Riley Keough modelling for de Grisogono at the Grand Hyatt Hôtel Martinez, where she was based during the Festival de Cannes in May 2014, have been released.
   Using one of the suites, Keough modelled wearing various de Grisogono jewellery items, including the latest Allegra line (in Lucire issue 33), as well as designs from the Gocce and Gypsy collections.
   Paris-based Italian photographer Emanuele Scorcelletti, well known for his portraits and his work with luxury brands, photographed Keough.
   The Allegra collection is ‘Dedicated to a new generation of women, who dare to express their radiance, and explore different shapes and jewelled expressions of their individuality,’ says de Grisogono.
   Keough, who is the granddaughter of Elvis Presley and Priscilla Presley, began her modelling career in her teens, and first appeared on an international runway for Dolce & Gabbana.
   Her acting début was in The Runaways (2010), and she soon landed the female lead in The Good Doctor (2011) opposite Orlando Bloom. She has recently completed filming on Mad Max: Fury Road, alongside Charlize Theron, Tom Hardy, and Rosie Huntington-Whiteley.



Emanuele Scorcelletti

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July 10, 2014

Eva Green previews her Campari 2015 calendar appearance: video and photos

Lucire staff/14.13

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Francesco Pizzo

French actress Eva Green is the face of the 2015 Campari calendar, entitled Mythology Mixology. Campari is teasing the calendar with behind-the-scenes images and a video, featuring Green, announcing the project.
   This 16th edition has been photographed by Julia Fullerton-Batten, an acclaimed fine art photographer, and the first female who has shot a Campari calendar.
   The 12 months celebrate Campari’s history and its best loved classic cocktails. Each month tells the story behind the cocktail, with anecdotes and trivia.
   Campari believes that there has been a classic trend over the last decade, and an interest in history, which the calendar attempts to tap into.
   While some may dispute the presence of a classic trend, Campari has been on the pulse in recent years with its calendars. Notably, in 2008, Jessica Alba appeared in its 10th anniversary edition. Other calendar stars include Salma Hayek, Eva Mendes, Milla Jovovich, Penélope Cruz and Uma Thurman.
   Green, whose Penny Dreadful series is currently netting her headlines in the lead role of Vanessa Ives, came to prominence in Bertolucci’s The Dreamers (2002), and as Bond girl Vesper Lynd in Casino Royale (2006), for which she won a BAFTA. She has recently been seen in 300: Rise of an Empire and will soon be seen in Sin City: a Dame to Kill for.
   ‘To work with an iconic worldwide brand such as Campari is an honour and a privilege. There is something very special about this year’s theme as it strikes a compelling and almost magical balance between the classic and the contemporary. At the root of each image is this rich sense of history behind each of Campari’s best-loved cocktails but they are presented in a way that is ultra-modern, exuding imagination and style. It’s a thing of incredible beauty and clearly shows that whilst some of these recipes are over 100 years old, they are still relevant to and adored in today’s world,’ said Green in a release.
   Fullerton-Benton is known for her series, Teenage Stories (2005), which followed the transition of a teenage girl into womanhood. Campari says that the photos will carry her hallmarks of creative settings, unusual locations and cinematic lighting.
   ‘Campari has always had an inherent ability to recreate itself and keep the brand image fresh, inspiring and imaginative—a goal I constantly strive towards in my own work, too. This year’s theme was an interesting challenge, as there was an important job to do in terms of taking historical anecdotes and invigorating them with a modern edge. I’m confident we managed to strike that delicate balance with this year’s imagery,’ says Fullerton-Batten.
   Bob Kunze-Concewitz, CEO of Gruppo Campari says, ‘Though there has always been a sense of timelessness around our classic cocktails, we’ve been hearing reports from bartenders all over the world that there has been a surging popularity for classic recipes like the Negroni and the Americano. This year’s Campari Calendar is designed to celebrate those enduring recipes and the heritage behind them, so we’re very much looking forward to unveiling it later in the year.’








Francesco Pizzo

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