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June 15, 2016

Bugatti, Luisa Via Roma celebrate partnership: Cecilia Capriotti, Grace Chatto, Leonida Ferrarese among VIPs

Lucire staff/12.59




Stefania d’Alessandro

Luisa Via Roma, styled LuisaViaRoma, is a familiar sight to the fashion scene: it’s one of the biggest international concept stores in Firenze and its history goes back to 1930.
   With Bugatti having extended its brand into lifestyle, using founder Ettore Bugatti’s name for its collection, Luisa Via Roma is an ideal partner for the company. The two announced their collaboration at the Bridge of Love installation on the Arno during Pitti Uomo 90 on Tuesday. The Ettore Bugatti Lifestyle Collection will be available from the Luisa Via Roma physical store in Firenze and its website. A classic Bugatti Type 51 racing car from the 1930s was there at the launch.
   Luisa Via Roma will be the first place in Italy which will retail the clothing and accessories’ ranges from the collection, beginning with the autumn–winter 2016–17 collection.
   The launch of the collaboration, entitled Underwater Love, saw VIPs including Bugatti brand manager Massimiliano Ferrari, Paolo Lao, Petite Meller, Grace Chatto of Clean Bandit, Diego Rizzi, Bugatti marketing and communications’ Elke Palmaers, Bugatti creative director Daniele Andretta, Mauro Bucco, Marlen Lissek, Marco Cartasegna, Filippo Cirulli, Federico Oggioni and Luisa Panconesi, Marco Tolentino, Leonida Ferrarese, and Cecilia Capriotti.





















Stefania d’Alessandro

June 13, 2016

Zlatan Ibrahimović launches A–Z sportswear line; AĂ©ropostale shows off summer ’16 trends

Lucire staff/20.24



AĂ©ropostale, Inc. has announced its summer 2016 trends. The international retailer, with 744 stores in the US and Puerto Rico, 41 in Canada and 310 licensees globally, says the season is about getting away, with a range showcasing a classic, simple, retro look. For women, the trends are ‘Topanga Canyon’, a boho-chic, ’60s look; ‘The Left Coast’, inspired by southern California surf culture with vibrant citrus colours; and ‘Castaway’, light and airy looks with floral prints and water-related motifs. For men, AĂ©ropostale forecasts ‘Wet ’n’ Wild’, with bright, coral shades; ‘Nocturnal Surf’, with neon shades mixed with black and contrasted with grey and white; and ‘Tropic Thunder’, with tropical jungle colours.
   Professional footballer Zlatan Ibrahimović has launched his A–Z sportswear line, with a stark, dĂ©but video about determination and proving the doubters wrong. ‘Play them, beat them, surprise them, never show weakness. Who will conquer? I will,’ says Ibrahimović in his video. ‘You will sweat, cry, scream, bleed 
 Only one thing will take you from A to Z: you.’ The video was created by Forsman & Bodenfors and directed by Philippe Templeman.
   Ibrahimović says he was driven by what he went through in his past. ‘All the hard work. Feeling different, from where I came. There wasn’t a lot of opportunities. But I took my opportunity. I trained harder than everybody else. I needed to be ten times better than the other ones, because of my background and because of where I came from. This is my way of giving back to all the people out there. This is the people’s brand. I am the people’s man. That is the way it is.’




Daniel Blom/Acne Photography

June 12, 2016

ChloĂ« Delevingne, James Blunt, Sienna Miller, Stefanie Powers, Lavinia Brennan among VIPs at Queen’s Cup Final

Lucire staff/14.30




Tristan Fewings

Cartier has again sponsored the Queen’s Cup Final, where Dubai played La Indiana at the Guards Polo Club in Egham. Cartier has sponsored polo events for 32 years, beginning in 1984 with the International Day at Windsor Great Park at Guards Polo Club. After 28 years, the company decided to sponsor the Queen’s Cup.
   Dubai was victorious at the match, which saw VIPs including Millie Mackintosh, Stefanie Powers, Beatrix Ong and Fabrizio Zappterra, Anton Mosimann, Philipp Mosimann, Mark Mosimann, Anton Rupert Jr and Tatiana Mountbatten, Arizona Muse, Carine Feniou and Laurent Feniou, Charlie Brooks, ChloĂ« Delevingne, Edward Grant, Clementine Nicholson, James Troughton, Carlo Carello, Natasha Rufus Isaacs, Melissa Mills, Saskia Winbergh and Gunnar Winbergh, Patricia Haimes, Dean Piper, Hugo Heathcote, Malcolm Borwick, Simon Marquis, Earl of Woolton and Countess Woolton, Count Riccardo Lanza, Lady Philippa Cadogan, Melissa Mills, Francesca Schwarzenbach-Mulhall, Urs Ernst Schwarzenbach, Sofia Blunt, Taylor Manuela Londono, Lord Rothermere, Pierre Denis and Pia Denis, Sarah Stancliffe, Melanie Vere Nicoll, Lord March and Lady March, Lorraine Candy, Lord Wrottesley and Lady Wrottesley, Olivia Hunt, Marina Fogle, Lydia Forte, Lily Donaldson, Sienna Miller, Phoebe Hitchcox, John Hitchcox, Amber Atherton, James Blunt, Jamie Richards and Lavinia Brennan, Linda Reid, Jo Miller, Phoebe Vela, Johann Rupert, Lady Kitty Spencer, Katherine Baxter, Belinda delucy McKeeve, Kelly Theo, John Rendall, Katherine Baxter, Alexandra Edwards, Sacha Forbes, Amanda Sheppard, Rupert Finch, Nicholas Foulkes, Pierre Lagrange, Nina Suess, Tamara Kalinic, Pattie Boyd, Rod Weston, Tori Cook, Amber Venz Box, Drummond Money-Coutts and Sophia Money-Coutts, Ed Taylor, Gillian de Bono, Greta Morrison, Hanneli Rupert, Heida Reed and Sam Ritzenberg, Hugo Taylor, Jake Parkinson-Smith, Amanda Sheppard, Samira Parkinson-Smith, Manuela Londono, Felix Cooper, Jilly Cooper, Geoffrey Kent, Mark Vestey, and Rosie Vestey.






























Tristan Fewings

June 9, 2016

News in brief: Lands’ End Sport launches three lines; Jane Iredale quad bronzers redesigned

Lucire staff/13.35


Lands’ End has extended its brand into a Sport line, which the company says is in line with its founder Gary Comer’s ethos. Comer had invested in developing the Comer Center in Dodgeville, Wisc. in 1989 to promote employee health and wellness.
   Lands’ End Sport includes surf, performance and athletic collections for men and women. The company notes its surf collection is functional and fashionable: rash guards are UPF 50 when wet; neoprene jackets have flatlock seams to prevent chafing; and full suits are made with bonded neoprene to protect the body from irritants. The performance collection comprises three categories: speed (high-impact), studio (low-impact), and street (post-workout wear), again with functional features for moisture wicking in the cases of the first two. Finally, the athletic collection, dubbed Athleisure, comprises polos, T-shirts, sweatshirts, totes and accessories.
   In other news, Jane Iredale’s quad bronzers have been redesigned for summer. Rose Dawn (pink and copper shades), Sunbeam (cool pink and bronze shades), and Moonglow (warm, golden shades) are now more portable, and can be easily applied all over or on cheeks, eyes and even lips. The quad bronzers are formulated with antioxidant protection from pine bark and pomegranate extracts. Each quad retails for ÂŁ34; the empty compact at ÂŁ12.

June 8, 2016

LA beauty: Milani Cosmetics and Orly showcase new releases and custom shades

Elyse Glickman/12.20



Top: Milano Cosmetics’ event for LA media. Above: Orly’s “mixologists” create custom colours at Olive & June in Beverly Hills. Below right: The author at the Milani event.

Earlier this year, Mattel released a new line of Barbie dolls with real-world bodies and skin tones. DĂŒsseldorf firm Doob-3D (with stores in New York, LA and San Francisco) does one better by allowing people to have themselves done as a doll or action figure. The proprietary technology takes the form of a room outfitted with 360 degrees worth of cameras. Your DoppelgĂ€nger may be a bit of an investment (mine would retail for US$295), but it does build on the “teachable” moment Mattel started with its new Barbie line that all bodies are beautiful in their own way.
   Of course as we all want to be our best selves, in doll or human form, Los Angeles-based Milani Cosmetics came to help local LA media get “dolled up” for the opportunity, while promoting their newest products in the process.
   Tina, my make-up artist endeavoured to take 10 years off me non-surgically with a ‘strobing and contour highlighting’ technique, using Milani’s Conceal & Perfect, an oil-free foundation, using two shades and a brush to evenly distribute and mix the make-up. Next, she moved on to my eyes, using the Everyday Eyes Powder Shadow Collection eye set in the popular Nudes palette, and added extra oomph with Lash Trifecta Lengthens+Curls+Separates tube mascara with a versatile tip. As this mascara passed my stringent contact lens test, it may just end up becoming my go-to brand.
   The finishing touch was a neutral shade of their new Liquid to Matte Amore Matte Lip CrĂšme smear resistant collection. The next day, Leyla Messian and I tried out the collection prior to going out for happy hour. Our verdict is that the colours are first-rate, but the smear resistance only goes as far as the cocktails. Oils from some foods may cause the colour to smear.
   Milani’s other new add-on are its line of nourishing Meta Matte Lusters, which are comparable to the lip oils Clarins rolled out last year (which Jody Miller and I tried out their Orange County event). It’s a very appealing lip treat with a slight tint and a lower price—and it’s vegan, too!
   Orly, a Los Angeles nail products company sold in pharmacies and beauty supply stores, took its act to the beachy, upscale nail salon Olive & June in Beverly Hills. Press got some “hands-on” TLC after a pair of colour “mixologists” created a custom-blended hue. I was looking for the perfect red, and got their version of it in a poppy shade I called ‘Fresh Watermelon’. Perhaps I was inspired by a party earlier in the week at Le Pain Quotidien’s West Hollywood’s flagship restaurant. The chain rolled out its vegan and vegetarian summer menu with Juicero, and fresh watermelon juice coolers were served to wash down all that flavourful goodness.—Elyse Glickman, US West Coast Editor




Above: Orly’s Olive & June event, with the son of founder Jeff Pink present. Below: Nibbles from Le Pain Quotidien.


June 7, 2016

Kerry Washington’s OPI nail lacquer collaboration launched; Kate Bosworth endorses Aczone gel

Lucire staff/2.49


OPI’s autumn–winter 2016–17 nail lacquer collection takes its inspiration from Washington, DC, and it’s the first product of the collaboration between the company and its spokeswoman and creative ambassador, Emmy- and Golden Globe-nominated actress Kerry Washington.
   Washington worked alongside OPI co-founder Suzi Weiss-Fischmann to develop and name the 12 shades, available in both lacquer and GelColor formulas.
   Weiss-Fischmann noted of her collaborator, ‘She exemplifies the spirit of Washington, DC women, and her bold approach to life is evident everywhere from her acting to her activism to her red carpet style.’
   Washington said in a release, ‘It has been so inspiring to work with Suzi—the first lady of nails—on creating and naming this collection. It’s a real art and science to develop colour that will appeal to women of all types and skin tones and that mirrors and complements the runway trends for the season.
   â€˜Nail colour is a simple but impactful form of individual expression. Wearing bold shades like these is empowering and uplifting, not to mention a perfect way to show some election year spirit!’
   The collection goes on sale from August 1 at John Lewis and Debanhams in the UK.
   In another celebrity endorsement, Allergan plc has announced that Kate Bosworth is its spokeswoman for Aczone gel, a prescription topical treatment for acne patients. Bosworth attended an event for Aczone in New York alongside dermatologist Dr Joshua Zeichner. The company notes that acne affects 40 million to 50 million people in the US, and 85 per cent of people between 12 and 24 struggle with it.

June 2, 2016

Karen Walker Eyewear releases campaign for limited-edition 2016 Superstars range, including Parris Goebel video

Lucire staff/15.00



Mikhail Gherman

Above: Karen Walker Eyewear’s Cosmonaut style (NZ$409), part of its limited-edition Superstars releases for 2016.

Karen Walker Eyewear has just released its campaign imagery for its limited-edition Superstars range.
   The campaign has been photographed and art-directed by Walker’s husband, Mikhail Gherman.
   An additional video, called Karen Walker Dancing Heads, featuring choreographer–rapper Parris Goebel, has also been released, a collaboration between Goebel, Walker and videographer Barnaby Roper.
   The brand releases a limited-edition Superstars line each year, which takes its most famous styles and re-releases them with new colours.
   The Superstars line for 2016 comprise favourites Harvest and Super Duper, with new shapes dubbed One Orbit, Moon Disco, Cosmonaut and Star Sailor.
   The company says this year’s range has ‘astronaut-inspired colourways’, with classic black, Crazy Tort (Karen Walker Eyewear’s popular tortoiseshell style), and yellow and rose-gold mirror with metal detail.
   Superstars is available from Liberty in the UK (from May 5), Barney’s (from May 16), Karen Walker stores (from May 23) and other global partners (from June 1).








Mikhail Gherman

Above, from top: Super Duper, in gold (NZ$349). Harvest (NZ$349). Moon Disco (NZ$349). One Orbit (NZ$369). The remaining three photographs are of the Star Sailor style (NZ$409).

May 27, 2016

Brooklyn Decker stars in new video for Chrysler Pacifica minivan, alongside the ‘PacifiKids’

Lucire staff/21.51

Former Lucire model Brooklyn Decker, now better known for her role in Netflix’s Grace and Frankie, stars in Chrysler’s new campaign for its 2017 Pacifica minivan.
   The campaign sees Decker along with the ‘PacifiKids’, Miles (aged 11), Izzy (10) and Harper (8), explain the new model to her, which is Fiat Chrysler’s replacement for both the Chrysler Town & Country and Dodge Grand Caravan (the latter remains in production for the time being).
   A series of videos will dĂ©but in advance of the US Memorial Day weekend on Facebook, according to the company. The first video can be found here.
   The PacifiKids understand technology in the way modern children can, and take the viewer through features such as the Pacifica’s tri-pane panoramic sunroof and voice-activated infotainment system.
   Decker is a new mother, having given birth to a boy on September 30, 2015.
   The Pacifica is reputed to be the best in class, keeping Fiat Chrysler ahead in the large MPV segment which it created back in the 1980s.
   Fiat Chrysler says there are two additional videos featuring the PacifiKids. The campaign was created with Chrysler’s social media agency, Society.

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