Chanel has teased its new campaign, dubbed ‘The One That I Want’, featuring GisÃ¨le BÃ¼ndchen.
The company has released two images and a 15-second video for the next push of its iconic Chanel No. 5 fragrance. Director Baz Luhrmann helmed the spot, which shows BÃ¼ndchen surfing, and leaning up against a large number 5.
BÃ¼ndchen herself had released a shot of her holding a Chanel logo surfboard on her Instagram on October 7, and a second image from the campaign on October 11.
Hugh Stewart shot the latest images of BÃ¼ndchen, who, naturally, wears Chanel make-up, including le Blanc de Chanel and Perfection LumiÃ¨re Velvet foundation in beige, CrÃ¨me de Chanel blush in RÃ©vÃ©lation, les 4 Ombres eyeshadow in TissÃ© Mademoiselle, Le Volume mascara in black, and Rouge Coco lipstick in Mademoiselle. She wears a pink and black neoprene bikini top and a long-sleeved black and pink neoprene wetsuit especially made by Karl Lagerfeld for Chanel. The wetsuit sports the iconic 5 on the back.
The supermodel follows on from other celebrities including Catherine Deneuve, Nicole Kidman, Audrey Tautou, Keira Knightley and perhaps most unusually, Brad Pitt.
The campaign breaks on October 15, two years to the day after Pitt’s campaign broke. The hashtag #TheOneThatIWant will be used in social media.