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July 9, 2014

Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments

Lucire staff/10.30

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A Lucire special promotion


If you can’t beat ’em, join ’em—or at least make deals with ’em. Realizing the reach that the top YouTubers have, companies are beginning to tap into their ready-made audiences, especially if they resonate with their target markets.
   Gillette, which has always impressed us with its range of razors, and was one of the first companies we dealt with who were quite open about shattering the myth that male razors were better than female ones, has hired vlogger Tessa Violet. Violet, who some readers may know as Meekakitty, is a former model, actress and singer–songwriter who is known for her humorous videos and original songs, which can be seen on her YouTube channel.
   The 24-year-old’s biggest drawcard for companies like Gillette would be her million-fan audience on YouTube, and what better way than to show its latest razor, Venus Snap, which you can take on the go, than with a fun ditty from Violet?
   Her catchy Venus Snap song, ‘No More Stubble, No More Trouble’, is an ode to the times when you need to shave spontaneously—those times when things are going great and you realize that it’s probably been a while since the last shave. Violet’s song acknowledges those very moments, and how having the handy Gillette Venus Snap razor can be a life-saver.
   Extending it to social media, you’re invited to Tweet your “wish I’d shaved” moment to Gillette (@Gillette) with the hashtag #InASnap, and Violet could turn that moment into an original song.
   Venus Snap is available from both online and bricks-and-mortar retailers across the US and internationally.


Video sponsored by Gillette

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Filed under: beauty, celebrity, hair, Web 2·0

Miss Indiana USA 2014, Mekayla Diehl, models Yummie by Heather Thomson shapewear

Lucire staff/8.20

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Miss Indiana USA 2014, Mekayla Diehl, is the face of the Yummie by Heather Thomson, a shapewear and activewear brand based in New York.
   Heather Thomson, the founder and chief creative officer of Yummie by Heather Thomson, was drawn to Diehl for her confidence, and hired her to model the company’s fall–holiday 2014 collection of shapewear, intimates, activewear and denim.
   ‘When this story broke and I saw the video, I felt an immediate connection with Mekayla. The confidence she exuded on that runway made me proud of her. I didn’t even know her but wanted to and knew that Yummie needed her. It was very clear to me that we both stand for the same things,’ said Thomson in a release.
   Both women were keen to promote a healthy, confident body image through the fall–holiday range.
   Diehl noted that she got attention because of her attempts to change the industry standard in beauty pageants. ‘I am confident in my own skin, and when I walked on the stage in a swimsuit, I was really trying to let my inner beauty shine through because that is what confidence means to me. There are girls who have trouble looking in the mirror every day and I want to encourage women to find a way to feel confident at any shape or size.’
   Yummie by Heather Thomson is available online via YummieLife.com.

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Ellen DeGeneres to launch E. D., a home ware and fashion brand, for holiday 2014

Lucire staff/7.57

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Above Ellen DeGeneres’s Twitter photo with Bradley Cooper in the foreground, which has been re-Tweeted over 3 million times.

Award-winning TV host Ellen DeGeneres will lend her name to a home ware, ready-to-wear fashion, accessories and pet care items range called E. D., to début as a capsule collection for the holidays this year, with a full collection launch in spring 2015.
   She is working with J. Christopher Burch, founder of C. Wonder and CEO of Burch Creative Capital.
   DeGeneres will provide creative direction while Burch provides brand development and manufacturing expertise. E. D. also has Michael Francis, chief global brand officer, Dreamworks Animation and former global CMO of Target; Marisa Gardini, managing partner of E. D. and former president and CEO of Isaac Mizrahi; and Janet Grove, former corporate vice-chairman of Macy’s Inc. and chairman and CEO of Macy’s Merchandising Group.
   DeGeneres said in a release, ‘I’m so excited to work with Chris and our incredibly talented team on this new venture. I’ve always wanted to launch a line of home goods, clothing and accessories. I already get to be inside people’s living rooms with my show. Now I get to be in their kitchens, in their beds, and in their pants. Wait. That’s not what I meant.’
   Ellen DeGeneres’s show is entering its 12th season and has won 51 Daytime Emmys. Her social media following comprises over 29 million Twitter followers and 15 million Facebook fans. Her Twitter selfie from the Academy Awards was the most re-Tweeted image in history (with three million re-Tweets). She has also received a Peabody Award and an Emmy Award, while her three books have all débuted at number one on The New York Times’ Best Seller List.

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Opel Corsa E breaks cover, as GM releases official details

Lucire staff/7.37

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GM has released details of its fifth-generation Opel Corsa (Vauxhall Corsa Mk IV in the UK), promising that the new model will set benchmarks for its class.
   It will have to: it joins a talented segment with cars such as the Ford Fiesta, Renault Clio, Honda Fit, Toyota Vitz and Peugeot 208.
   The Opel Corsa E is virtually identical in length to the outgoing model, with much of the cabin space cleverly used in its 4 m.
   There is a new platform, dubbed Gamma II in GM-speak, with no carryover components from the Corsa D. The new sheetmetal has greater differentiation between three- and five-door models, with styling by Brit Mark Adams. A panoramic roof is optional. Other options include blind spot alert, lane departure warning, and a rear-view camera.
   The new interior has a redesigned instrument panel and dashboard, including Opel’s Intellilink in-car system, already seen on the Adam subcompact, which is on a shorter version of the Corsa E’s platform. Intellilink features a seven-inch colour touch-screen, which can be controlled via apps on the Apple Iphone and Google Android.
   Appealing to the Corsa’s urban drivers, there is a revised speed-sensitive power steering, with less understeer. Ride and handling have also been improved, says Opel.
   Opel has joined the trend toward three-cylinder petrol engines, with a one-litre Ecotec direct-injection turbo as the smallest unit, developing 90 or 115 PS. It is combined with a stop–start system to lower fuel consumption.
   A 1·3 turbodiesel, a 1·2 and 1·4 petrol engine, and a 1·4 turbo are also on offer, mated to new six-speed manual and automatic gearboxes.
   The Corsa will not be sold in Australasia or North America, where the Korean-made Chevrolet Aveo (under various names), also on the Gamma II platform, is GM’s entry in the B-segment.



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Filed under: design, living, Lucire, technology
July 7, 2014

Caroline de Maigret the new Lancôme muse: brand wants to connect with Parisian attitude

Lucire staff/22.13

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Model and music producer Caroline de Maigret is the new muse of Lancôme, the company calling her choice ‘an obvious conclusion’.
   Lancôme says that de Maigret was chosen for her nonchalance and sophistication, as well as for her musical work (she created, with partner Yarol Poupaud, Bonus Track Records and Yarock Productions), her runway experience, and her aristocracy (descended from Polish and French royalty). She is described by Lancôme as ‘the favourite subject of the most renowned photographers of the last two decades; a woman from the fashion world, but one who prefers style in its every form to fashion itself; a strong woman, above all, with great intellectual curiosity and an exceptional grasp of people and things.’
   The collaboration with de Maigret will begin in September as she heads off on an international tour for her book How to Be Parisian Wherever You Are: Love, Style, and Bad Habits, a humorous look at the Parisian attitude, written with Anne Berest, Audrey Diwan and Sophie Mas.
   Lancôme says this intellectual wit is in line with its own brand: ‘The brand saw Caroline de Maigret as an expert with whom they could have an intelligent discussion in order to better transmit a different, liberating form of beauty, a smart mix of indulgence and perfectionism, carefreeness and commitment.’
   The second stage sees de Maigret work on a make-up collection for 2015.

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July 4, 2014

Clémence Poésy launches Chloé Love Story at Paris rooftop party

Lucire staff/11.56

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Top Clare Waight Keller, Mélanie Laurent and Clémence Poésy. Above Clémence Poésy.

Coty Prestige has launched its latest fragrance, Chloé Love Story, at a rooftop cocktail party on Wednesday at the l’Institut du Monde Arabe, Paris, with actress Clémence Poésy the centre of attention as the fragrance’s muse.
   Poésy was joined by guests including Rachida Brakni, Maria Josée Croze, Géraldine Pailhas, Mélanie Thierry, Karin Viard, Anne Marivin, Hafsia Herzi, Joséphine Japy, Jeanne Damas, Jennifer Neyt, and Catherine Baba.
   Jean Mortier, president of Coty Prestige, and Geoffroy de la Bourdonnaye, CEO of Chloé, hosted the function, alongside Chloé creative director Clare Waight Keller, and Mélanie Laurent, who directed the TV spot revealed last night.
   The spot features the song ‘Mi Amor’, performed by Vanessa Paradis.
   Christine and the Queens provided live music at the venue, which was decorated with a metallic structure, inspired by the fragrance’s packaging in the shape of a lock-shaped flaçon. DJ Nouvelle Vague followed.
   The lock motif has been inspired by the Pont des Arts in Paris, which is decorated with padlocks.
   The event tapped into old-fashioned motifs of Paris, with Citroën 2CVs and a boat on the Seine serving as guest transport.
   The fragrance was developed by Anne Flipo, who had previously worked on Giorgio Armani Acqua di Gioia, Alexander McQueen MyQueen, Donna Karan Woman, and L’Homme Yves Saint Laurent. It is her first scent for Coty.
   Chloé Love Story features orange blossom, neroli and jasmine stephanotis. It follows the signature Chloé fragrance, which is also fronted by Poésy in its marketing.
   The eau de parfum will retail from September.












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July 3, 2014

Luxury watch brand Christopher Ward develops its own innovative movement

Lucire staff/23.17

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British luxury watch brand Christopher Ward has announced the development of its own watch movement, the Calibre SH21.
   Mike France, one of the co-founders, explains that the brand breaks the rules and ‘to be the masters of our own destiny.
   ‘Last year, the CEO of a major Swiss luxury watch brand heard rumours about SH21 and his—frankly, affronted—comment was, “What gives you the license to do that?”
   ‘We give ourselves license to do this. Ten years ago we launched the world’s first pure online business model for luxury watches; a new paradigm in blending supreme quality with unprecedented value that challenged the industry norm. Today, we are advancing to a new level of independence that strengthens the future growth of the business and enables us to develop a family of movements, the first of which is the beautiful C9 Harrison 5 Day Automatic, housing the Calibre SH21, which we also launched today.’
   France expects to see Calibre SH21 being the core of a whole suite of movements.
   The development was spurred by young watchmaker Johannes Jahnke, who examined medical industry tooling and car manufacture, thinking outside the square.
   Jahnke, along with industry veteran Jorg Bader. came with Christopher Ward’s merger with Synergies Horlogères.
   Chris Ward, the co-founder from whom the brand takes its name, calls the development of the new movement ‘probably the most significant watch industry development by a British brand in the past 50 years.’
   The new movement gives Christopher Ward independence from movements supplied by Swiss companies, with Swatch the largest player.

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Filed under: design, fashion, living, London, Lucire, TV
July 2, 2014

Sarah Jessica Parker and Cindy Chao collaborate on brooch to benefit New York City Ballet

Lucire staff/12.33

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We’ve had Tamsin Cooper create a line for the Royal New Zealand Ballet, Backes & Strauss partner with the English National Ballet, and now, Sarah Jessica Parker and contemporary fine jeweller Cindy Chao have teamed up to create the 2014 Black Label Masterpiece Ballerina Butterfly brooch to benefit the New York City Ballet.
   It’s not quite a full line: this is a one-off to be auctioned by Sotheby’s Hong Kong this October, at the Hong Kong Magnificent Jewels and Jadeite Sale. However, it was created with the New York City Ballet, on which Parker serves as a director, in mind.
   Parker and Chao connected during Chao’s 2011 Masterpiece Exhibition in Beijing. In 2012, when Chao opened her Beijing boutique, at which Parker was guest of honour, that the pair would collaborate on a piece for charity.
   The collaboration, which took place over the last two years, saw them review sketches, wax models and gemstones together.
   The brooch has a titanium and 18 ct gold body. It features a cushion-cut fancy brown diamond weighing 26­·27 ct, three rough brown diamond slices weighing a total of 47·71 ct, three pieces of conch pearls weighing a total of 7·25 ct, surrounded by 4,698 diamonds and fancy-coloured diamonds weighing a total of 98·09 ct.
   It is meant to be signify the beauty, structure, strength and movement of a ballerina, and can be worn either right-side-up or upside-down.
   It will be first shown in Paris during haute couture fashion week, from which Lucire will report next week. It will then travel throughout Asia, before heading to New York and Hong Kong.
   ‘I have had the great pleasure of knowing Cindy and her work for several years, and it has been an incredibly special experience to collaborate with her,’ said Parker. ‘Cindy’s jewellery designs are true works of art; they capture the eye and imagination in a memorable way. I am so pleased to partner with her on this project, which benefits the wonderful work of the New York City Ballet, an organization that is close to my heart.’
   Chao has created a Black Label Masterpiece Butterfly each year since 2008, to symbolize her own metamorphosis, says her company, Cindy Chao—The Art Jewel, which celebrates its 10th anniversary this year.
   ‘Sarah Jessica and I are two very different creative minds sharing the same artistic vision and passion,’ said Chao in a release. ‘She truly appreciates the essence and soul of my creations, and I admire her innovative yet classic view on fashion and style. My annual butterflies carry special meaning for me. Collaborating with Sarah Jessica for a cause we both deeply care for and believe in makes this Ballerina Butterfly all the more special.’
   The net proceeds from the auction will go to the ballet company.

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