Lucire is among the supporters of the Face of Air New Zealand Fashion Week, on the public days of September 21–2. It’s an initiative from Nova Models, Talent & Actors (with whom we have worked very successfully for Cadbury Dream Model Search) and Catwalk Studios (whose Amanda Dorcil was one of Lucire’s print edition’s original photographers). We tagged along thanks to the generosity of Caroline Barley, Nova’s owner.
Here’s what it entails. ‘For $10, guys and girls can get photographed in a special studio at the Rumpus Room at Air New Zealand Fashion Week (that’s the one with the fashionable Freedom furniture) on September 21 and 22, 2007, where you’ll be treated like a real model, getting made-up, photographed and styled. And you’ll walk away with a gift bag with goodies plus a CD of your photo shoot.
‘But there’s more. Not only do you walk away feeling like a star, you could be one. Nova will name someone Face of Air New Zealand Fashion Week on September 22 at 4.45 p.m.
‘That someone will get a modelling contract with Nova Models, Talent & Actors, a runway fashion course with the premier training institute, Catwalk Studios (valued at $600), a $250 wardrobe from Jeanswest, a $200 voucher from Freedom, a pink Sony Cyber-shot W80 camera valued at $549, a yummy chocolate hamper from Cadbury Pinky, make-up to the value of $200 from Phoenix Cosmetics, and an appearance in the next issue of Lucire.’
How’s that for engaging our reading public?