Neutrogena has partnered with Self magazine and Jennifer Garner to unveil what the company calls The Roadmap to Healthy Skin, a viral campaign discussing sun safety and skin cancer awareness.
The Roadmap appears in the May 2008 issue of Self, stressing the importance of self-examination to prevent skin cancer and promote early detection. Self encourages women to download a mole map, located at www.self.com, to track skin changes that could signal cancer.
An e-card campaign enables women to send e-cards to friends and family to encourage them to perform self-examinations and to visit the dermatologist for an annual full body check. For every ?ve e-cards sent, Neutrogena will make a donation to help support skin cancer research.
Self.com also has an exclusive video about sun safety featuring Jennifer Garner, and an interactive map highlighting important facts about sun safety across the US.
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