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Sony Ericsson’s FanWalk brings MTV and Walkmans together


News

November 8, 2008/13.23


Sony Ericsson and MTV have hosted a FanWalk, where 100 music lovers from Europe, the Middle East and Africa participated in a nine-day, 400 km pilgrimage from London to Liverpool from October 29.
   The 100 were selected from 3,000 applicants who uploaded an online casting video to fanwalk.tv. They have been uploading personal daily blogs via Sony Ericsson W595, W760 and W350 handsets. The units have the famed Walkman brand, which has now extended itself into cellphones.
   One FanWalker will have a chance to present an award at the MTV Europe Music Awards (EMAs).
   Above, we feature a press conference launching the W705 model, and scenes from the FanWalk.


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