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Italy’s most fashionable town


News

November 20, 2010/18.20


Our colleague Alba Caponetto at Mosaicoon, a web communication agency in Italy, sent the above YouTube video to us. It’s one that her company directed, about fashion trends among the elderly population of Agira, Sicily. ‘I think it’s a new concept of video because we aim to pay tribute to fashion’s heterogeneity and its infinite customization,’ she tells us. It’s already become a small YouTube hit, with viewers in the five figures.


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