Etam Lingerie has shown its spring–summer 2011 Collection Natalia in Paris, prior to Valentine’s Day, with Natalia Vodianova once again leading the promotional campaign.
There were live performances by Karen Elson, Boy George, Beth Ditto, Joeystarr, Alison Mosshart, Spank Rock, and Janelle Monae, while Charlotte Casiraghi, Alexa Chung, supermodel Kate Moss, Stefano Pilati, Emma de Caunes, Mario Testino, Eva Herzigova, and Vodianova herself were among the audience.
Moss’s ﬁancé Jamie Hince performed live with the Kills.
The collection itself remains sexy, with a greater emphasis on ﬂoral prints and bright pink and magenta shades.
Rivalling the Victoria’s Secret show in the US, the Etam collection was webcast last night at both etam.com and etam.mobi, receiving a great deal of press in the French media on Monday.
It was the last day of the International Lingerie Show at the Paris Expo–Porte de Versailles.
Pascal Le Segretain and François Durand/Getty Images
Natalia Vodianova promotional shots