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A honey theme drives Louis Vuitton’s windows


NEWS
March 20, 2011/8.14


Louis Vuitton
Louis Vuitton
Louis Vuitton
Louis Vuitton
Stephane Muratet

In April 2009, Louis Vuitton installed three beehives on the roof of its Parisian HQ on the rue de Pont Neuf. Its first batch of honey is now ready for spring, celebrated through creative displays at many of its store windows worldwide till May.
   It is a nod to biodiversity. As Louis Vuitton tells it: ‘35 per cent of food resources in
the world are insured by nectar- and pollen-gathering insects.’
   Through 2010, 200,000 bees gathered 75 kg of nectar for Louis Vuitton.
   The honey won’t be sold: it will be given to friends and family of the company.

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corporate social responsibility / ecology / environment / fashion / Lucire / Paris / trend
Filed by Lucire staff

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