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Chanel releases J12 Chromatic, made from titanium ceramic


May 28, 2011/2.35

Chanel has launched its J12 Chromatic, a development of the J12 line of watches. The Chromatic is made from titanium ceramic, a new material, in what Chanel calls ‘a unique and ever-changing colour.’
   The material, after being polished using diamond powder, is particularly reflective, and is highly resistant to scratches.
   The J12 Chromatic is available in seven models: a 33 mm with quartz movements, and 38 and 41 mm models with automatic movements, in two versions set with round or baguette-cut diamonds.
   The company has released the image at left as well as a 30-second creative, shown below, to promote the J12 Chromatic.

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