As part of Gucci’s 90th anniversary, the company announced a special edition Fiat 500 earlier this month, with the trade-mark green and green stripe. It’s a suitable subject for the retro treatment—the 500 is meant to ape an Italian car from 50 years ago, while Gucci is happy to remind us of its heritage. It’s one of the birthday events that Gucci has in store, including a Gucci museum opening in Firenze this September.
Of course, in a globalized world, the Gucci brand is owned by the French and the Fiat 500 is built by Poles, but no one’s really mentioning that.
The car has been customized by Gucci creative director Frida Giannini.
Pictured in London for its launch, among other celebs and VIPs, were Amanda Shepard, Florence Brudenell-Bruce, Tomo Kurata, Leah Weller, Tom Chambers, Serena Mattar, Lohralee Astor and the Hon Will Astor.
Dave M. Benett