The global fashion magazine May 29, 2024 
Out now: Lucire issue 48, with free shipping for UK and US


Under the boardwalk


July 29, 2011/10.06

Guy Coombes

For spring–summer 2011–12, fashion’s little darling, Ruby, takes us on a European vacation, and finds us the clothes to offset the perfect summer’s day.
   Entitled Boardwalk, the collection features gossamer draped shift dresses, nautical Breton strip Ts, abstracted, tie-dyed silk cottons, washed out floral denims and sunset prints. Lace and crochet jumpers mix with softly structured shirts and blouses, while shorts reign supreme.
   The collection’s key pieces include the Boardwalk shirt, a fluted sleeve blouse in the softest silk cotton; the Sunset sweater, a super-fine mohair jumper in sunset shades punctuated with a gold stripe; and the Crinkle dress, a simple spaghetti strap sundress in crushed cotton. Ankle-cuff Boardwalk heels, crossover sandals, plastic and leather totes, and baseball caps, make the perfect accessories for summer.
   The vibe is very ’70s jet-set, with flares, wrap-around skirts and high European-style necklines all making an appearance.
   The colour palette was inspired by ‘a stroll down the Riviera just as the sun was setting after a beautiful blue sky day in the Adriatic,’ as described by Ruby designer Deanna Didovich. Blush pinks, soft corals and orange mixed melodiously with sandy beige, dove greys and pale blues to create a youthful and wearable wardrobe for the modern young jet-setter.—Sopheak Seng, Fashion and Beauty Editor
Guy Coombes

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