Joico Hair and Blak Luxe paired together on Tuesday, August 30 for Blak Luxe’s show at this year’s New Zealand Fashion Week. Blak Luxe, whose theme for the runway this year was based off the Brothers Grimm fairy tale, Märchen, presented hairstyles that also embodied the part.
Says Joico Hair Director for Blak Luxe, Luana Coscia, of the hairstyles, ‘I love the hair texture and wrapped, knotted half-up–half-down “turban-esque” feel of this look. It works so well with the Blak collection, which is based around the Grimm Brothers’ fairy tales—supernatural, romantic, spooky, whimsical.’ The hairstyles, while romantic and ﬂirty, also provide an unexpected yet pleasing edge to the overall outﬁts.
The look can also be re-created at home, switching things up from the standard ponytail. To get the look, start ﬁrst with wet or damp hair and apply layers of Joico K Pak Design Foam and Joico Design Texture Spray to create adequate volume and texture. Blast dry hair and scrunch a few hair sections to create more texture. Put hair into a deep side parting and taking each front section from crown to ear pull hair from that section into a messy and loose knot, secure these knots with a few pins.
Smooth back hair on the opposite side of the knot and under part it to sit behind the ear and secure this section with fringe pins if necessary. Finish off the look with Joico Design Collection Flexible Shaping Spray and Joico Design Collection Humidity Blocker to both eliminate frizz and hold style with ﬂexibility.
Joico products can be purchased nationwide from selected salons and shampoo shops. In New Zealand, call 0800 456-426 to ﬁnd out where your nearest stockist is located.—Sabine Ernest