TV show America’s Next Top Model has a new fragrance, called Dream Come True, as a result of a tie-up between Hatchbeauty, its creative director Ben Bennett, and CBS Consumer Products. The licensing arrangement sees not only this initial fragrance, but future ones linked to the show.
The plan is to collaborate with future winners on a new scent as part of their prize package.
The new scent, originally revealed in the final episode of cycle 17, is being modelled by winner Lisa d’Amato (seen in the video below).
Dream Come True has warm Tahitian vanilla notes with blooms of Amazonian lily and empress peony. It was developed by Hatchbeauty with Cosmo International and perfumer Arnaud Winder.
The scent launched Friday at Target stores and select Regis stores in the US, with a range comprising a 1 fl oz eau de toilette (US$21·99) and a 30 ml perfume rollerball (US$12·99). There is an online store at store.shopdreamcometrue.com.
Bennett had appeared in a “fragrance challenge” on cycle 17, episode 7 of the show, which aired on October 26.
‘Working with these very dynamic women was an exhilarating experience,’ said Bennett in a press release. ‘The excitement and enthusiasm that pervades the set inspired our inaugural scent. There is a joie de vivre the contestants conveyed that we tried to capture in the fragrance.’
Dream Come True: Meet Lisa from Hatchbeauty on Vimeo.
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