Starting April 19, H&M will sell two specially designed key-rings for Kr 39 each in 138 stores through Sweden, with proceeds being donated directly to UNICEF.
It is H&M’s fifth year benefiting UNICEF’s For Every Kid campaign.
The key-rings, in boy and girl versions, are joined by three pillowcases created by Lovisa Burfitt, Gunilla Lagerhem Ullberg and Axel Bjurström, selling at Kr 99 each at H&M Homes stores in Stockholm and Norrköping from May 7. A quarter of the pillowcase proceeds will go to UNICEF.
H&M’s UNICEF projects have included HIV and Aids prevention in Cambodia, children’s rights in Uzbekistan, and the All for Children campaign in India combating child labour. H&M has also contributed to emergency relief, most recently to the famine in the Horn of Africa.
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