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Sponsored video: Benefit’s They’re Real! Push-Up Liner is long-wearing, waterproof, and even foolproof


NEWS
July 17, 2014/14.34


A Lucire special promotion



Benefit Cosmetics’ new They’re Real! Push-Up Liner (that really is the name) is so good, you can apply it while handcuffed!
   That’s the message Benefit’s pushing with its latest eyeliner, which is easier to apply than many of its rivals.
   It’s a gel liner in a pen, so all you need to do is twist the base to push the liner to the tip of the pen, rest the AccuFlex tip on the base of your lashes, and go from the inner to the outer corner. The formula is quick-drying and lasts all day.
   On a sample of 32 women, there have been very positive results: 88 per cent claimed the liner ‘hugged the lashline’ and 84 per cent said that their eyes looked larger.
   Customers, too, on the Benefit website have confirmed what the test group says about the liner being long-wearing (as 91 per cent did) and waterproof (81 per cent). One says that the Accuflex tip allowed her to get a cleaner line, which she was unable to get with competing products.
   At the moment, the They’re Real! Push-Up Liner only comes in black.
   The product isn’t oil-free, which enables it to last longer, and be resistant to tears, sweat and smudging (which makes it ideal if you are wearing contacts). And we should note that it isn’t suited for lash extensions.
   Removing the liner is easy, using Benefit’s own They’re Real! remover.
   The Benefit website also shows how to create the perfect wing using the pen, with a simple five-step process, highlighting just how easy it is to use the They’re Real! Push-Up Liner.


Post sponsored by Benefit Cosmetics

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