Backes & Strauss and the English National Ballet will continue their partnership for a second year, with the Ballet’s artistic director Tamara Rojo becoming the brand’s new ambassador.
Rojo had endorsed Backes & Strauss’s Victoria collection last year. She will become the face of the Backes & Strauss in its 2015 campaigns.
English National Ballet celebrates its 65th anniversary in 2015, while Backes & Strauss can lay claim to being the oldest diamond company in the world, founded in 1789.
The ballet company has worked with Rudolf Nureyev, Sir Frederick Ashton, Natalia Markarova and Carlos Acosta, and Backes & Strauss sees this heritage and quality complementing its own brand.
Vartkess Knadjian, CEO of Backes & Strauss, said in a release, ‘As a company proud of its British heritage we are thrilled to continue our partnership with English National Ballet and Tamara Rojo, the quintessential British dance company that through its creativity broadens the appeal of ballet throughout the world.’
Rojo added, ‘I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support. I look forward to continuing our collaboration together to highlight our outstanding work.’
Now part of the Swiss Franck Muller group, Backes & Strauss retains its London base.