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Pureology releases Cleansing Conditioners, preserving colour vibrancy while softening hair


NEWS
October 8, 2015/23.41


Pureology has released its new co-washing collection in New Zealand, with a range that promises to cleanse while softening and conditioning the hair.
   Its new Cleansing Conditioners, which Pureology says will preserve colour vibrancy, soften hair and improve elasticity, provide 25 per cent cleansing and 75 per cent conditioning, in three gentle treatments for colour-treated hair.
   There are three formulas: Hydrate, for dry colour-treated hair, featuring rosemary extract to nourish and soften; Strength Cure, for damaged colour-treated hair, with Asta-Repair to fortify and restore hair fibre; and Smooth Perfection, for frizz-prone, colour-treated hair, featuring camellia oil to smooth and control frizz.
   Hydrate and Strength Cure are available now, with Smooth Perfection following in November.
   Pureology is also releasing its Colour Fanatic Deep Conditioning Masque (right), a deep-conditioning treatment product for damaged, colour-treated hair, which primes, protects and perfects hair, according to the company.
   Retail price is NZ$43 each, available from Pureology salons and stockists nationwide.


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