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Miss Universe 2012 Olivia Culpo promotes the Bellabeat Ivy tracker

The beauty queen and influencer endorses the revolutionary tracker in a video on Bellabeat’s website
April 7, 2022/11.04

The Bellabeat Ivy tracker, which can monitor a woman’s body reactions and daily habits, including her cycle, heart rate, fertility, respiratory rate, stress levels, hydration, and even her mindfulness, is a favourite of former Miss Universe Olivia Culpo. An additional bonus is that it looks like an elegant bracelet, available in four colours.

‘I’m obsessed with my Ivy tracker, and I know you guys will be, too,’ said Culpo. ‘It tracks everything from my cycle, which is amazing, my activity rate, respiratory rate, heart rate, stress levels, mindfulness, and hydration. It really does it all. Plus, the fact that it tracks your cycle is something that I’ve really never seen before.

‘It is made for women by women. It will give you a readiness score based on your body bio-response, and it will give you a wellness score based on your efforts throughout the day. If my readiness score is really low, then I know I won’t be able to take that important meeting, and maybe I need to take a break, and if it’s really high, then I know that I can do everything and pretty much conquer the word! You can also gift it to your friends, and you can have a friendly little competition.’

Bellabeat was founded by Urska Sršen and Sandro Mur, who have begun the process to gain FDA approval for their product.

‘We are thrilled to have Olivia Culpo, a true celebrity style maven, standing behind us and bringing awareness to our brand as we do some amazing things in the women’s health landscape,’ said Sršen.

‘We decided to create a brand that develops tech-driven products focusing on the female user. We now have a whole ecosystem of connected products and digital experiences designed to help women track and improve their physical and mental health,’ said Mur.

Find out more and buy at, retailing at US$249.

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Filed by Lucire staff