Adidas and Karlie Kloss launch their third collaboration, with a technology-inspired collection of 22 pieces, featuring QR codes that allow the wearer to view the inspiration behind the design.
The graphic prints are inspired by the world of technology and the promotional photographs are overlaid with pixellated imagery, as well as 1s and 0s.
Adidas says its key pieces are the KK oversized cream pullover paired with flared, cropped black pants. There are also shorts, a bomber jacket, three footwear items and two accessories.
Fabrics include Parley Ocean Plastic, made from recovered plastic waste from remote islands, beaches and coastal communities and shorelines. Adidas has adopted its Aeroready technology, which helps wearers stay dry. It also uses its No Dye technology, which works with the material’s natural colour and substantially reduces the amount of water used in production, specifically by eliminating the pre-treatment phase in the dyeing process.
Kloss said in a release, ‘The next generation of young adults are passionate about wellbeing and being active. That passion is the inspiration for this 22-piece collection which combines style with functionality for versatile looks that can be worn every day, no matter the occasion. My favourite part about the collection though is how it combines my love for fashion and technology with a special QR code that allows people to explore the inspirations behind this collection. I’m so fascinated by the ways in which fashion and technology can intersect; I truly believe it is the future of fashion. Working with Adidas to create this unique experience for consumers was so fun, and I’m beyond excited for people to not only enjoy the comfort and style of these pieces but have a closer look at how we created them.’