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Sofia Richie Grainge leads David Yurman’s fall ’23 campaign for Sculpted Cable bracelet


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The American model heads a campaign for David Yurman’s latest interpretation of its original Cable design
September 5, 2023/23.42



 
Sofia Richie Grainge fronts David Yurman’s fall 2023 campaign for its Sculpted Cable bracelet.

Photographed at the Kellogg Doolittle House in Joshua Tree, Calif., it is David Yurman’s first campaign to feature a single hero collection. British-born, UK-based photographer Glen Luchford was behind the lens, with styling by Elin Svahn. Evan Yurman, the son of the company’s founders and its current president, creative-directed.

Richie Grainge was chosen to represent the brand’s laid-back luxury, creative spirit and sophistication.

‘David Yurman embodies everything that I’m trying to express with my æsthetic—with how I dress, and how I want to feel, which for me is very timeless and elegant,’ said Richie Grainge. ‘This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack.’

The new collection, referencing David Yurman’s signature Cable design, sees the original helix in a lower profile. It is available in 18 ct yellow, rose and white gold, with and without hand-set pavé diamonds.

One version of the Sculpted Cable bracelet features 170 hand-set diamonds in graduated sizes, totalling 1·7 ct.

Twenty-five-year-old Richie Grainge has graced a number of campaigns over the years, including for Tommy Hilfiger, Adidas and Michael Kors.


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Filed by Lucire staff