Lucire
The global fashion magazine June 23, 2022 

Protest Sportswear releases fourth Green Up challenge: cleaning up Costa Rica

Filed by Lucire staff/June 23, 2021/0.41

Protest Sportswear is walking the talk with two surfers—Alazne Aurrekoetxea and Laura Coviella—heading to Costa Rica to help clean up the shores as part of their Green Up the Ocean project.    They helped with the efforts to collect single-use bottles, and tied them together with some bamboo and turned them into a “green” board. […]

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Pressology launches beauty range with Ayurvedic principles

Filed by Lucire staff/May 25, 2021/9.46

Pressology, founded in San Francisco by cell and molecular biologist Sally Nasser, is a conscious plant-based Ayurveda beauty brand using USDA-certified organic formulations to heal and enhance the skin. Ingredients include Moringa oil, lentils, turmeric and jasmine, and the products are all made in San Francisco by strong women of colour.    Nasser has a […]

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Institute of Positive Fashion Forum aims to make real change for sustainable development

Filed by Lucire staff/May 18, 2021/9.35

The Institute of Positive Fashion Forum will take place digitally on June 10, and runs from 9 a.m. to a final event with Stella McCartney commencing at 6.10 p.m.    The thought leadership event is designed to galvanize the fashion industry—one of the planet’s major contributors to environmental harm—into action, ahead of COP26.    Tickets […]

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How ethical are the clothes we buy today?

Filed by Lucire staff/May 7, 2021/12.23

Top photograph: Amanda Vick/Unsplash Our garments speak volumes of our values and set the stage for the image we want to build of ourselves. We wear red to portray power. Black is our surefire way to exude sophistication. Silk is luxurious while denim is urban and rebellious. The clothes we put on every morning tell […]

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Monokel Eyewear introduces biodegradable sunglasses

Filed by Lucire staff/May 6, 2021/12.08

Stockholm archipelago-based Monokel Eyewear has always made sunglasses that last, but its latest collection ensures that they do—only up to a point.    Its spring–summer 2021 collection, anchored on the Edvard Munch quotation, ‘From my rotting body, flowers shall grow, and I am in them, and that is eternity,’ is fully bio-based and biodegradable, with […]

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Lancôme and Muséum national d’histoire naturelle to preserve endangered plant species

Filed by Lucire staff/April 22, 2021/12.29

F.-G. Grandin/MNHN; top photo by Agnès Iatzoura/MNHN Lancôme has partnered with the Muséum national d’histoire naturelle (National Museum of Natural History) with the aim of preserving endangered plant species, in a new conservation project.    In a statement, its global brand president Françoise Lehmann said, ‘We are proud to participate in the conservation of endangered […]

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Another positive step: Living Nature certified Zero Plastic Inside

Filed by Lucire staff/January 29, 2021/23.57

Trust Living Nature to take another move on behalf of our planet. The brand is already famous for what it leaves out, and has received internationally recognized certifications for its claims, and the latest—Zero Plastic Inside—is yet another that can give consumers assurance that the product doesn’t contain microplastics and microbeads.    Zero Plastic Inside […]

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British Fashion Council announces the Fashion Awards 2020, with Beijing, Shanghai screenings

Filed by Lucire staff/December 3, 2020/23.01

With the UK continuing to deal with the COVID-19 pandemic, the British Fashion Council’s Fashion Awards (formerly the British Fashion Awards) announced its 20 winners with a digital film première.    The 30-minute film went live at www.fashionawards.com today and on YouTube on the BFC’s account, and was screened in selected cities, including Beijing and […]

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Giving a gift with heart at Zegna, to help a nature reserve

Filed by Lucire staff/November 12, 2020/9.08

Lucire is the first fashion partner of UN Environment. Ermenegildo Zegna is offering a wooden heart sculpture with the words ‘From the heart of Oasi Zegna’ engraved upon it. Oasi Zegna refers to the company’s 100 km² nature reserve in Trivero, where founder Ermenegildo Zegna began planting over 500,000 trees since the 1930s.    With […]

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Beauty round-up: Living Nature’s new releases, Lancôme grows its own roses

Filed by Lucire staff/October 12, 2020/8.49

The gift of beauty Internationally acclaimed Living Nature has launched its new Advanced Renewal Night Serum, part of its award-winning serum and oil range. Powered by 100 per cent natural and 78 per cent organic ingredients, it targets the signs of ageing and promotes healthy skin while you sleep. To make it even more indulgent, […]

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