Lucire
The global fashion magazine May 4, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

The people of Lucire

June 23, 2022/13.11

In another entry for our 25th anniversary, Jack Yan recalls some of the people who helped get us to this milestone […]

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Laura Ashley, partnering with IMG, could make comeback through licensing

April 13, 2022/22.54

Mabalu/Creative Commons 4·0 Above: Laura Ashley dresses from the 1970s.   Laura Ashley could be making a bigger comeback, if its owner’s partnership with IMG bears fruit. Laura Ashley dates from the early 1950s and started in a flat in Pimlico. The brand’s dresses were particularly popular in the 1970s, when the floral, lengthy look […]

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Brands need special spaces in the metaverse, rather than mixing it with everyone

March 30, 2022/12.05

There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]

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Kate Moss enters the metaverse with avatar on mobile fashion game Drest

March 28, 2022/22.06

Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]

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Publisher’s picks: a selection of our favourite Lucire print covers

March 11, 2022/20.21

With our 25th anniversary, I’ve been wanting to look back through some of our shoots. Originally I had the idea of looking back at our favourite photographers, but that proved impossible, as there are so many styles and approaches that we can’t fairly rank one above another. In the overwhelming majority of cases, we’ve loved […]

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Rolls-Royce introduces Black Badge Ghost to New Zealand

March 4, 2022/20.00

Natalie Chan   Lucire was among the first New Zealand media to be shown the Rolls-Royce Black Badge Ghost, the storied car maker’s most dynamic model, created for those who prefer to drive their luxury saloons themselves. Black has become one of the sought-after shades for cars when owners want to signal that they’re driving […]

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Where have the fun fashion magazine websites gone?

February 6, 2021/21.45

Above: The very first site (alphabetically) linked from our Newsstand pages, Annabelle of Switzerland, complete with large lead image and smaller subsidiary ones.   I took a look at Lucire’s Newsstand reviews tonight. This section is a relic of the early dot-com days that Lucire came from (in the 1990s), when people exchanged links with […]

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Expect to see Moncler fragrances from 2022, with Interparfums signing licence agreement

June 11, 2020/23.23

Moncler Moncler, the Italian-owned ski wear and outwear brand founded in France in 1952, and parfumier Interparfums SA, have signed a licence agreement, where Interparfums will create fragrances and related products for distribution by Moncler’s own retail network and selected department stores, specialty stores and duty-free shops.    In extending the Moncler brand into fragrances, […]

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