Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall
China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico […]
Net-à-Porter offers limited-edition luxury items for Qixi Festival
In time for the Qixi Festival, often branded in the occident as the Chinese Valentine’s Day, Net-à-Porter has unveiled its social media campaign featuring five short romantic videos, of people meeting their loved ones at different ages. In addition, celebrity couple model Emma Pei (裴蓓) and Rojamtic Wang (王朱筱寅), who had appeared together promoting Princess […]
Quincy Brown fronts Coach’s new watch campaign
Alessandro Simonetti Actor and musician Quincy Brown is the new face of Coach’s watch collection. The first campaign featuring Brown broke Monday, as Coach launches its C001 watch line. Brown has been photographed by Alessandro Simonetti. The C001 range comprises six styles, with numerous options including rubber straps, and stainless steel and ionic-plated […]
Arthur Chen unveils Tissot’s newest range in webcast
Arthur Chen, Tissot’s newest spokesman, has released the company’s latest Chrono XL range in a live webcast from Beijing. A casually dressed Chen, resting on a sofa, described the new range with words like daring, unique, wonderful, and unlimited, with one of the promotional images from Tissot’s new campaign behind him. Chen talked in […]
Arthur Chen becomes global ambassador for Tissot, promotes the Chrono XL
Fashion sector activity is returning in China, with news that US-born Chinese actor, Arthur Chen (Chen Feiyu, 陳飛宇 or 陈飞宇) has been named a global brand ambassador for Tissot. Chen, 19, has been chosen to represent and to market to Generation Z, an era that grew up with the internet. Tissot says Chen […]
Escape to the worlds of Stranger Things and Aladdin
Matt Jones/H&M Want to escape the real world? Two big brands have tapped into this mood this month, allowing you to indulge your fandom and live in their worlds of fiction. Hennes & Mauritz (H&M) has teamed up with Netflix this month, and its hit TV show, Stranger Things. The collaboration sees themed T-shirts, […]
Hugh Jackman announced as R. M. Williams ambassador
R. M. Williams Actor Hugh Jackman is the new ambassador for bootmaker R. M. Williams of Australia, the company announced earlier this week. Jackman was introduced to R. M. Williams’ 300 staff at its Adelaide, South Australia workshop. He will appear in the company’s Undeniable Character campaign that breaks next month, promoting R. M. […]
Michael B. Jordan stars in Spike Lee-directed film for Coach
Actor Michael B. Jordan (Black Panther) stars in Coach’s promotional film, Words Matter, directed by another high-profile American, none other than BlacKKKlansman’s Spike Lee. A Spike Lee Joint, Words Matter is both a commentary on both Coach’s values and our times. The film was co-written by Lee with his children Satchel and Jackson Lee. […]
Erdoğan Atalay, star of Alarm für Cobra 11, launches his own fashion line
Gisela Schober For the last 22 years, Erdoğan Atalay has been the star (and lately, also the consulting producer) of the hit German TV actioner, Alarm für Cobra 11: die Autobahnpolizei. As the half-season approaches a close on Thursday, Atalay and his wife Katja Ohneck have been busy creating a new fashion label, with very […]
Of course I had a picture of Burt Reynolds on file, used in my Tweet about his passing There’s only one film series from 1977 that I followed, where the first was amazing, and the second not as good even though they bumped up the action. When they made the second lot of three, I […]
