Paris Hilton collaborates with Quay on eyewear collection
Eyewear brand Quay has announced a collaboration with Paris Hilton, resulting in a 12-piece collection available from March 9 at Quay stores and at quay.com, with prices beginning at US$55. A 60 s spot sees Hilton wearing Quays doing etiquette lessons, and breaking all the rules. Quay’s message is one of female empowerment. Both […]
Kylie Minogue leads ill-timed Christmas campaign to entice Brits to Australia
Tourism Australia’s Philausophy campaign might have got off on the wrong foot as far as social media were concerned in October, with its A$38 million price tag and a coined word, but as it kicked off in the UK for the winter, the expense becomes more apparent. Kylie Minogue leads the campaign for the […]
Top: From the Forevermark Tribute collection. Above: Launching 2018, part of the Forevermark × Jade Trau Alchemy collection. Forevermark launched its Tribute collection in Chelsea, New York City, with celebrities such as Chrissy Teigen, Zendaya, Ashley Graham, Freida Pinto, Chloë Moretz, Coco Rocha, Halima Aden, and Arizona Muse attending, and DJ Alexandra Richards performing. […]
Kenneth Cole’s Black Bold fragrance, from Parlux, is an evolution of the earlier Kenneth Cole Black. The men’s fragrance, on sale in August, is inspired by New York, and is aimed at ‘the man who will take on any challenge, regardless of the odds and who is brave enough to believe that they can make […]
Margot Robbie to model in Deep Euphoria Calvin Klein fragrance campaign
Neil Rasmus/BFA Australian actress Margot Robbie is the new face of Calvin Klein’s latest women’s fragrance, Deep Euphoria Calvin Klein. The Coty fragrance will début in August, with Robbie appearing in print and on TV. It builds on the goodwill of the existing Calvin Klein Euphoria fragrance. ‘Ms Robbie perfectly embodies the modern […]
Sponsored video: Lynx encourages men to find their magic
A Lucire special promotion Lynx (and Axe, depending on where you’re reading this) had used ‘The Lynx effect’ tagline for years, a marketing strategy that was right for an earlier lad culture. But as Lynx launches a more sophisticated range of grooming products for men, and as the ideas of masculinity shift in society, it’s […]
Hannah Ferguson in a Triumph-ant return, with spot aimed at new mothers
Hannah Ferguson returns in a sequel to Triumph’s earlier animated promotion, Find the One. Find the One, Again sees the Sports Illustrated Swimsuit model in both live and cartoon forms, this time following her character after giving birth to her first child. Two new characters, Luna and Jade, make their début, with the premise […]
Derek Zoolander promotes Fiat 500X in advance of Zoolander 2
Ben Stiller’s Derek Zoolander alter ego, returning to cinemas on February 12 in Zoolander 2, 15 years after the original, advertises the Fiat 500X crossover in a TV campaign that broke during the Golden Globes’ telecast yesterday. While the first spots were 60 seconds, 30-second spots break today on US television. The campaign will […]
Gigi Hadid, Joan Smalls, Lily Aldridge appear nude in Stuart Weitzman’s spring 2016 campaign
Mario Testino Gigi Hadid, Joan Smalls and Lily Aldridge appear nude in Stuart Weitzman’s spring 2016 advertising campaign, save for their pairs of heels. Mario Testino shot the black-and-white campaign, which is meant to reflect ‘the intimate relationship between a woman and her shoes,’ according to the company. The nudity ties in to […]
Deadly Ponies will launch a capsule collection in honour of New Zealand-born artist Len Lye (1901–80) in November. Lye’s experimental films saw him scratch, paint and stencil directly on to film; he was also a gifted and well known sculptor. Working with the Len Lye Foundation and the New Zealand Film Archive, Deadly Ponies has […]
