Lucire
The global fashion magazine May 19, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Jessie J and Make Up For Ever team up for #Iamanartist; video shot by Rankin

December 2, 2016/19.20

Make Up For Ever has announced an artistic collaboration with iconic superstar and artist Jessie J, to advocate and celebrate self-expression through make-up.    ‘Life is a stage’ is what Make Up For Ever believes in: that people are the artists of their own lives, and this was the driving force behind the #Iamanartist campaign […]

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Sponsored video: Carrera’s Maverick reputation

November 4, 2016/3.38

A Lucire special promotion Eyewear’s one of those categories where it’s hard to differentiate, and if you’re not licensing from a major fashion label, then you have to dig deep. Carrera, the Italian eyewear label, has done just that, hiring Academy Award-winning actor Jared Leto to be its face of its 2016 campaign—and going a […]

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Ciara appointed new Revlon face, with campaign commencing October 22

October 19, 2016/23.59

Cindy Ord/Getty Images Grammy Award-winning singer–songwriter Ciara is the new global brand ambassador for Revlon.    Revlon president and CEO Fabian Garcia said that Ciara was chosen for her confidence and beauty. She also happens to fit the target market and the company’s ‘Love is on’ positioning: ‘Ciara is a talented and accomplished artist, loving […]

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Pandora emphasizes each woman’s individual style with autumn–winter 2016–17 collection campaign

September 1, 2016/23.43

Above: Celebrity stylists Micaela Erlanger, Caroline Issa and Rebecca Corbin-Murray. Pandora has partnered with three celebrity stylists to showcase its range’s versatility for the autumn 2016 season, with Micaela Erlanger, Caroline Issa and Rebecca Corbin-Murray working with a woman, Ella, who begins by sharing a few personal facts about herself. From this interaction, the stylists […]

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Gigi Hadid helms Tommy Hilfiger’s The Girl fragrance campaign

July 19, 2016/15.18

Tommy Hilfiger has announced the launch of The Girl by Tommy Hilfiger, a new eau de toilette, with a campaign featuring Gigi Hadid, the company’s global ambassador for womenswear, accessories and fragrance.    Launching at the end July 2016, the new scent is anchored in a dynamic digital campaign, which reflects Gigi’s optimistic attitude, confidence […]

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