Lucire
The global fashion magazine May 3, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Priyanka Chopra-Jonas is Max Factor’s new global ambassador

July 1, 2021/10.33

Priyanka Chopra-Jonas is the new global ambassador and creative collaborator for Max Factor, with the brand changing direction to focus more on personal empowerment and co-creation rather than employing its traditional Hollywood angle.    Chopra-Jonas, as an actress, producer, philanthropist and UNICEF goodwill ambassador, fits the brand’s new direction, as Stefano Curti, chief brands’ officer […]

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Una Healy is the new face of Swedish beauty brand IsaDora

June 9, 2021/10.36

Kevin Fox/We Shoot Irish singer–songwriter Una Healy is the new face of Swedish beauty brand IsaDora.    Formulated in Sweden and Switzerland, IsaDora is cruelty-free, fragrance-free, tested for sensitive skin, and made in Europe.    Healy will appear in three seasonal campaigns. A capsule collection tied to her name comprise new products and her favourites […]

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Adut Akech named Estée Lauder’s newest face, campaigns appear July

June 3, 2021/21.44

Adut Akech is Estée Lauder’s newest brand ambassador, joining the beauty company’s current roster of models, including Ana de Armas, Anok Yai, Bianca Brandolini d’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi.    Her campaigns for make-up and skin care will begin in July.    Akech was named model of […]

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Chiara Ferragni becomes GHD’s first global brand ambassador

June 2, 2021/22.16

Chiara Ferragni, who has regularly featured in Lucire’s pages in both print and online, is the new global ambassador for GHD.    Ferragni, who originally came to the industry’s notice as a blogger, has since branched out into designing and Instagramming (where she has nearly 24 million followers). As a fan of GHD, she said […]

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