Brands need special spaces in the metaverse, rather than mixing it with everyone
There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]
Lancôme and Muséum national d’histoire naturelle to preserve endangered plant species
F.-G. Grandin/MNHN; top photo by Agnès Iatzoura/MNHN Lancôme has partnered with the Muséum national d’histoire naturelle (National Museum of Natural History) with the aim of preserving endangered plant species, in a new conservation project. In a statement, its global brand president Françoise Lehmann said, ‘We are proud to participate in the conservation of endangered […]
Lancôme opens first flagship store at 52 Champs-Élysées
Lancôme, part of the L’Oréal group and the number-one luxury beauty brand in the world, has opened its first flagship store at 52, Champs-Élysées, in Paris, with a two-storey, 300 m² space showcasing all their lines, beauty technology, and gift personalization. Designed to be immersive, the entrance space is called ‘the Joy of Now’, […]
Travel editor Stanley Moss to speak, plus Q&A session and book signing in Gurgaon
Paula Sweet Stanley Moss, pictured earlier this month at Brunton Boatyard in Fort Kochi. Travel editor Stanley Moss will be the guest of honour at the second edition of Converse@Nagarro, an interactive talk series, in Gurgaon on November 13. Nagarro, the software development and technology consultancy, was the basis of Stanley’s fictional company Talsera […]
On the pulse of our modern world: travel editor Stanley Moss releases three books
Travel editor Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in Stanley’s words, […]
Spring 2019 should see the completion of the Hard Rock Hotel New Orleans and the Residences at the Hard Rock Hotel New Orleans, an 18-storey building on what the company describes as a ‘landmark’ corner in the French quarter. It will be blocks away from the sixth largest convention centre in the US, and it’s […]
Social media and the “influencers”: not the evolution you might have expected
Above: Kim Kardashian West’s Instagram account. Incredible follower numbers—but what of authenticity? I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) […]
When corporate brands and personal brands trade places: Kate Moss was there before Kendall Jenner
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins, the famous brand consultant, sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries […]
News in brief: Chris Scott, the Rees Hotel win international awards; Barceló announces new brands
Above, from top: The Rees Hotel Queenstown’s Executive Lake View Penthouse. The Barceló Bavaro Grand Resort. Church Road Winery winemaker Chris Scott. Church Road Winery winemaker Chris Scott, whom Lucire had the pleasure to meet earlier this year as he introduced his Tom vintages, has been named New Zealand Winemaker of the Year 2016 by […]
Viktor & Rolf, Fragrance du Bois each launch a collection of six fragrances
Top: Viktor & Rolf showed their Magic fragrance collection at the Upper East Side Academy Mansion, New York. Centre: Viktor Horsting and Rolf Snoeren flank actress Taraji P. Henson. Above: The Fragrance du Bois Nature’s Treasures collection. French luxury brand Fragrance du Bois has released its Nature’s Treasures collection of hand-blended perfumes using only sustainably […]
