Lucire
The global fashion magazine May 18, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Sponsored video: Reebok wants us to be more human

February 4, 2015/23.59

A Lucire special promotion Reebok has one of the most storied histories of any of the sports brands: its forerunner was, for example, the choice of the British Olympic team in 1924, dramatized in the movie Chariots of Fire. And in the late 1980s, there wasn’t a brand that was more fashionable than Reebok as […]

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Ikea will move into fashion next, predicts Swedish author Stefan Engeseth

October 27, 2014/10.50

Swedish author and business thinker Stefan Engeseth predicts that Ikea’s next move will be into the world of fashion.    Engeseth says that Ikea’s expertise lends itself easily to the world of apparel. ‘Fashion is an expression of how to package and sell design,’ he says.    He believes that fashion is in a repetitive […]

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Volvo releases details of second-generation XC90

August 26, 2014/15.03

Volvo has released official information on the second-generation XC90, replacing the original SUV that first caught the public’s attention in 2002.    The new XC90 is aimed at a more affluent audience while preserving traditional Volvo values, as the Swedish brand aims to increase its international sales as a prestige marque, especially in China.   […]

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Ellen DeGeneres to launch E. D., a home ware and fashion brand, for holiday 2014

July 9, 2014/7.57

Above Ellen DeGeneres’s Twitter photo with Bradley Cooper in the foreground, which has been re-Tweeted over 3 million times. Award-winning TV host Ellen DeGeneres will lend her name to a home ware, ready-to-wear fashion, accessories and pet care items range called E. D., to début as a capsule collection for the holidays this year, with […]

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A tribute to Massimo Vignelli, a design legend

May 29, 2014/10.14

RIT Massimo Vignelli, who passed away on May 27, was a hero of mine. When receiving the news shortly before it hit the media in a big way, from our mutual friend Stanley Moss, this title’s travel editor and CEO of the Medinge Group, I posted immediately on Facebook: ‘It is a sad duty to […]

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Stoneleigh’s Wonder of Nature garden is an urban oasis for Auckland

February 23, 2014/11.40

Stoneleigh will open its Wonder of Nature garden at 89 Quay Street, Queen’s Wharf, Auckland, New Zealand, from February 28 to March 8, 10 a.m. to 10 p.m. daily. It’s a dose of experiential marketing for the New Zealand wine label, bringing urban consumers closer to the brand.    The suspended garden, designed by Jules […]

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Elin Kling goes “one” with Oriflame, just as Stefan Engeseth might suggest

January 30, 2014/4.01

Oriflame Our good friend Stefan Engeseth, author of Detective Marketing, Sharkonomics and One: a Consumer Revolution for Business, recently gave a presentation to Oriflame, the Luxembourgeois cosmetics’ group.    Engeseth usually styles One in all capitals—he has done ever since his book came out in 2006, and frequently gives presentations based around his titles. In […]

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