Lucire
The global fashion magazine May 4, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Protest shows spring–summer ’22 as it advances its sustainability goals

April 21, 2022/11.30

  Dutch brand Protest has been promoting its green credentials lately, with its Green Up initiative. The company says it has divided its journey to sustainability into achievable milestones, with new fabrics and a greater proportion of its range made from recycled fabrics this season. Protest has increased its use of recycled polyester, made from […]

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Tash Sultana becomes New Balance’s latest ambassador

December 14, 2021/21.59

  Multi-platinum-selling Australian musician and music producer Tash Sultana has been named New Balance’s latest brand ambassador. ‘I have never collaborated with a brand before because nothing felt right to align myself with until I was approached by New Balance,’ said Sultana in a release. ‘I feel this has come at the right time. This […]

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Jaden Smith, New Balance launch 574 made from surplus materials

September 17, 2021/10.04

Actor and musician Jaden Smith has teamed up again with New Balance, creating the Jaden 574, made from surplus materials, demonstrating the company’s commitment to sustainability.    The silhouette will retail from 10 a.m. on September 17, 2021, at NZ$200, available at newbalance.co.nz.    The upper comprises 73 per cent surplus materials, 9 per cent […]

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