Lucire
The global fashion magazine June 13, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Venez dans le monde réel

November 14, 2022/10.22

Le monde de la mode parle encore de phénomènes virtuels, mais les méthodes traditionnelles vont tenir la distance, écrit Jack Yan […]

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Come into the real world

/10.08

The fashion world is still talking about virtual phenomena but traditional methods are going to last the distance, writes Jack Yan […]

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Nike withdraws Run Club app from mainland China

June 8, 2022/10.29

Nike says it will cease to operate its Nike Run Club app in the mainland Chinese market from July 8. The app, which tracked exercise activity and allowed users to compare their figures to their friends’, had over 8 million users in the People’s Republic of China. Nike says it will replace the app with […]

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Brands need special spaces in the metaverse, rather than mixing it with everyone

March 30, 2022/12.05

There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]

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More is more: Iris Apfel’s H&M collaboration hits stores April 14

March 9, 2022/11.07

  More details of the Iris Apfel × H&M collection, teased last September, have emerged, with the collaboration hitting select H&M stores and hm.com on April 14. The collection is in the flamboyant and bold Iris Apfel trade-mark style, with particularly fun items such as a tiered skirt with an extravagant flower print, an emerald […]

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