Lucire
The global fashion magazine May 14, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

My computer thinks I am a woman

March 14, 2020/18.04

My computer thinks I am a woman. I found out quite a long time ago, but it was mostly just a funny topic for small-talk between friends. How did I recognize this about my computer? Sometimes via the feminine form of address though Google Translate, sometimes by ‘Merci, Mademoiselle Dmitry Kostyukov d’avoir acheté votre TGV […]

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Oberoi One: a new loyalty programme

March 6, 2020/13.10

Word reaches us that the Oberoi chain is about to announce a long-overdue top-tier loyalty programme, something that’s been absent in the brand while competitors have refined the art over recent years.    Following our stay at Oberoi’s Wildflower Hall property in Shimla last year, we acquired a rosy glow for the brand. The remarkable […]

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Kristen Stewart leads Chanel’s spring–summer 2020 campaign shot by Jean-Baptiste Mondino

February 18, 2020/2.51

Jean-Baptiste Mondino Actress Kristen Stewart fronts Chanel’s spring–summer 2020 ready-to-wear campaign, photographed by Jean-Baptiste Mondino.    The collection, as shown in Lucire’s print editions, took place last September on a set that echoed the rooftops of Paris, and Mondino’s campaign photographs echo the theme.    In some shots, Stewart appears “weightless”, something that the campaign […]

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Actress Shay Mitchell leads Cacharel’s Yes I Am Fabulous fragrance campaign

February 15, 2020/8.14

Cacharel has launched Yes I Am Fabulous, the third fragrance in a range it has dubbed Yes I Am. Actress Shay Mitchell (Pretty Little Liars) fronts the campaign.    Mitchell currently stars in Dollface on Hulu, and had been in the Netflix series You, produced by Greg Berlanti. Thanks to her appeal to teen audiences […]

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Banana Republic’s spring 2020 campaign honours Black History Month

January 23, 2020/22.35

Banana Republic’s spring 2020 campaign celebrates the US’s Black History Month, featuring the work of photographers Koto Bolofo, Melodie McDaniel and Campbell Addy. In particular, it has released two short films featuring dancer and director Jon Boogz and poet and spoken-word artist Chinaka Hodge. The films, directed by Banana Republic’s in-house creative director Len Peltier, […]

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Longines taps into the 1930s for its Heritage Classic range

October 10, 2019/10.39

Every decade, it doesn’t surprise us to see a revival of designs from 20 years ago, tapping into the public’s nostalgia. But going back to the 1930s is a harder task—this isn’t dependent on nostalgia, but an appreciation of the design movements of the time. And that’s what Longines has done with its Heritage Classic […]

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Desert escape: Kaia Gerber shows off YSL Beauté’s latest looks

April 15, 2019/12.02

Vince Aung YSL Beauté’s latest products—the Touche Éclat Radiant Touch pen, and the Touche Éclat High Cover concealer; Rouge Volupte Shine moisturizing lipstick; Volupte Plump-in-colour, a new lipstick that makes lips feel plumper; and Make It Yours, where you can customize your YSL lipstick—are part of its YSL Beauty Station promotion with model Kaia Gerber […]

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Hugh Jackman announced as R. M. Williams ambassador

March 6, 2019/2.16

R. M. Williams Actor Hugh Jackman is the new ambassador for bootmaker R. M. Williams of Australia, the company announced earlier this week.    Jackman was introduced to R. M. Williams’ 300 staff at its Adelaide, South Australia workshop. He will appear in the company’s Undeniable Character campaign that breaks next month, promoting R. M. […]

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Michael B. Jordan stars in Spike Lee-directed film for Coach

February 26, 2019/22.57

Actor Michael B. Jordan (Black Panther) stars in Coach’s promotional film, Words Matter, directed by another high-profile American, none other than BlacKKKlansman’s Spike Lee.    A Spike Lee Joint, Words Matter is both a commentary on both Coach’s values and our times. The film was co-written by Lee with his children Satchel and Jackson Lee. […]

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