Reebok’s Radicalm film shows off autumn–winter 2021–2 women’s collection
Reebok has a new 60 s film called Radicalm to promote its new brand direction. The spot, directed by Jide Osifeso, Reebok’s senior director of marketing creative and design, showcases the brand’s autumn–winter 2021–2 women’s collection. A voiceover plays out an inner monologue as a woman wonders about life and existence, as well as […]
Two memorable scents for men tap into their brands’ rich heritages
Two men’s scents hit counters October 25 in New Zealand, each with a distinctive, memorable approach. Paco Rabanne’s Phantom for men (NZ$128 for the 50 ml eau de toilette, NZ$182 for 100 ml, at Farmers, select Life Pharmacy stores, Smith & Caughey’s and H. & J. Smith Invercargill), is particularly intriguing, with its cute […]
Marc O’Polo releases carbon-neutral campaign for autumn–winter 2021–2
Jonas Lindstroem Stockholm-founded brand Marc O’Polo made its début at Paris Fashion Week at the Ellia Art Gallery in the 4th arrondissement. It also launched its autumn–winter 2021–2 campaign in the city, showcasing a new film with a sustainability theme and the message, ‘It’s on us.’ The film stresses Marc O’Polo’s sustainable heritage and […]
Chiara Ferragni is Hublot’s newest brand ambassador
Influencer and blogger Chiara Ferragni is the new ambassador for Hublot, joining Pelé, Novak Djoković, Dina Asher-Smith, Usain Bolt, and three Michelin-star chef Clare Smyth. Ferragni came to prominence 12 years ago with her blog, The Blonde Salad, and became one of the most influential fashion bloggers in the world. She created a fashion […]
Full-size replica of Corgi Aston Martin DB5 unveiled as part of No Time to Die promos
With a month to go till the latest James Bond thriller No Time to Die’s world première on September 30, Aston Martin and Corgi Toys have unveiled a full-size replica of the 1965 Corgi scale model of the Goldfinger Aston Martin DB5. The replica—one of the 25 Goldfinger Continuation cars complete with rotating number […]
Adut Akech named Estée Lauder’s newest face, campaigns appear July
Adut Akech is Estée Lauder’s newest brand ambassador, joining the beauty company’s current roster of models, including Ana de Armas, Anok Yai, Bianca Brandolini d’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi. Her campaigns for make-up and skin care will begin in July. Akech was named model of […]
Chiara Ferragni becomes GHD’s first global brand ambassador
Chiara Ferragni, who has regularly featured in Lucire’s pages in both print and online, is the new global ambassador for GHD. Ferragni, who originally came to the industry’s notice as a blogger, has since branched out into designing and Instagramming (where she has nearly 24 million followers). As a fan of GHD, she said […]
Zalando launches positive summer campaign preempting a post-COVID era
Zalando’s new summer 2021 campaign, Activists of Optimism, is yet another effort signalling hope as COVID-19 vaccines get rolled out among many countries. It aims to spread optimism, ‘through the simple act of making people smile,’ according to the retailer. The campaign launches May 23, and comprises 22 videos of 15 seconds each, which […]
Megan Thee Stallion, Sofia Carson front new Revlon fragrance campaigns
Both Megan Thee Stallion and Sofia Carson appear in new fragrance campaigns for Revlon: Stallion for Reign On and Carson for One Heart. ‘Revlon’s Reign On is the perfect fragrance for all my Hot Girls. It is fresh and flirty and will complement any summer vibe,’ said Stallion in a release. ‘One Heart […]
Zalando’s spring 2021 campaign champions body positivity and broadens views on gender
Dan Beleiu Zalando, the online fashion platform HQed in Berlin, has launched its spring 2021 campaign, Here to Stay, championing diversity, inclusion and the empowerment of women, hoping to inspire and encourage people to broaden their views on gender fluidity and body positivity. Launched on Sunday, March 21, the campaign has been shot by […]
