Chanel promotes 11.12 bag in campaign shot by Inez & Vinoodh
Inez & Vinoodh Chanel has released its The Iconic campaign, starring its 11.12 bag, a reinterpretation of the 2.55 bag created by Gabrielle Chanel in February 1955. The newer bag is the work of Karl Lagerfeld in the 1980s, and features a double-C clasp and a metal chain interlaced with leather. The bag itself is […]
Katharina Mazepa, Shannon McMullen, Kelsie Jean Smeby model Guess’s spring ’21 accessories
The Guess accessories’ campaign for spring 2021 has been shot by Yasmine Kateb, and features models Shannon McMullen, Kelsie Jean Smeby, and Katharina Mazepa, the former beauty queen and Instagram personality. Mazepa says becoming a Guess model has fulfilled a long-held ambition, ‘making my childhood dream come true.’ She says that the brand’s co-founder […]
Halle Berry fronts Finishing Touch Flawless campaign
Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words. Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty. The first commercial promotes Finishing Touch […]
Charlotte Casiraghi named Chanel’s latest ambassador
Charlotte Casiraghi, the granddaughter of the late HSH Princess Grace of Monaco, and the daughter of Caroline, Princess of Hanover, has been named Chanel’s newest ambassador. Casiraghi is no stranger to modelling, having worn Gucci and Yves Saint Laurent professionally. Additionally, she is no stranger to the press, having worked in journalism and publishing. […]
Lily-Rose Depp stars in Chanel cruise 2020–1 Balade en Méditerranée promotion
Chanel’s promotions pass on to another generation, with Lily-Rose Depp, daughter of Vanessa Paradis, helming the promotion for its cruise 2020–1 collection, Balade en Méditerranée, on sale from November 23. The campaign, shot in June near Paris, was photographed by Karim Sadi. Depp said, ‘As well as for a vacation, this collection is […]
Campari aligns itself with cutting-edge creators in latest digital campaign
Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’ As a brand that sees itself as visionary—it has played its part in the creation […]
Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall
China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico […]
Chanel releases Coco Mademoiselle l’Eau Privée, a night scent; Keira Knightley fronts campaign
Keira Knightley is the face of Chanel’s Coco Mademoiselle l’Eau Privée, the house’s latest take on the Coco Mademoiselle range first launched in 2001. Overseen by Olivier Polge, Chanel’s in-house parfumier, l’Eau Privée has been described as ‘a watercolour scent’, dialling down the wooden notes in favour of orange, jasmine, rose and musk. Chanel […]
Jessica Jung named Revlon’s newest ambassador
Jessica Jung (정수연), the American-born Korean pop star, actress and fashion designer, has been named as Revlon’s new ambassador, fronting the company’s campaigns in Asia. The K-pop star will appear in Revlon’s global campaigns for Super Lustrous and ColorStay, and new lines such as Total Color permanent hair colour. Jung’s campaigns break in […]
Singer Jeff Chang signs with Chinese betting platform, OB Entertainment
Taiwanese singer Jeff Chang (張信哲/张信哲), known for his Mandarin pop ballads, has been named a brand ambassador for OB Entertainment (歐寶娛樂/欧宝娱乐), a China-based sports’ betting platform. Chang will collaborate with OB on numerous ventures, both on- and offline. It also expects to promote itself beyond China’s borders. While the deal was inked on February […]
