Lucire
The global fashion magazine May 12, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Quality finds: Test Shoot Gallery

January 26, 2011/8.10

Based out of Singapore, Test Shoot Gallery (TSG) is an online, fashion gallery where new and established artists, through collaborations, can showcase their work across multiple disciplines.    Initially starting out on Facebook in late 2009 to exhibit their growing number of test shoots, after much success, a decision was made to expand onto their […]

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Gossip Girl is in the Zeitgeist as Jessica Szohr promotes SoBe

January 6, 2011/10.57

Albert Ferreira Gossip Girl must be in the air: while it’s not as iconic as Blake Lively for Chanel Mademoiselle, Jessica Szohr is the subject of a promotion for Pepsico.    Szohr is the face of SoBe Lifewater—and she has donned a sexy skinsuit to model the range.    Pepsico says a spread featuring Szohr […]

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Ryanair launches its 2011 cabin crew calendar

November 9, 2010/20.53

Given the press it gets, Ryanair was unlikely to go away from its cabin crew calendars, despite criticisms of sexism and objectification.    This year, the company has been cheeky enough to ask passengers what kind of calendar it wanted: one of male flight attendants, the traditional one featuring female flight attendants, one of passengers, […]

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H&M releases behind-the-scenes video from Garden Collection shoot

March 17, 2010/23.37

Here’s a behind-the-scenes video from Hennes & Mauritz on its latest shoot, for its collection titled The Garden Collection, in Palm Springs, Calif. Natasha Poly—or, Natalia Polevshchikova to give her full name—is the model. You may also like Behind the scenes with David Beckham and Georgia May Jagger’s shoots for H&M David Beckham shows off […]

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Shooting the Lamborghini Gallardo LP 550-2 Valentino Balboni

January 27, 2010/11.58

Photographed by Thomaz While Lamborghini released news of its Gallardo LP 550-2 Valentino Balboni in the middle of last year, this is the first time we’ve been able to get our hands on it. Or, more accurately, our occasional contributor Thomaz, who recently took a few shots of it.    Unlike most of us when […]

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Modelling scam artists vary their MO

November 16, 2009/23.07

Disturbingly, it looks as though the scam artists have changed their game. At the beginning of this year, we noted that we, Glamour and FHM had been affected by scam artists illegally using our name and promising models photo shoots. But there was one hitch: the scammers were using an address and names that had […]

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Behind the scenes on our swimwear shoot

September 17, 2009/7.57

The Lucire team got together to shoot our swimwear editorial for summer at the luxurious Sanctum apartments in Wellington. With a close-knit team of young creatives the shoot ran like a dream, with enough time to spare for a bit of silliness and a few chuckles. The weather was good to us, giving us warm […]

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Olga Kurylenko models for 2010 Campari calendar: behind the scenes

July 22, 2009/14.49

We will have more shots of Olga Kurylenko (Quantum of Solace) modelling the 2010 Campari calendar shortly, but to whet your appetite, here are some of the making-of as it took place in Milano. Filippo Mutani is the photographer of these behind-the-scenes shots, while Simone Nervi is doing the honours for the actual calendar. Emily […]

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‘Wednesday’s Child’ on film

October 6, 2008/13.24

If you look at the shoot ‘Wednesday’s Child’ in issue 26 of Lucire in New Zealand (photographed by Doug Rimington, styled by Sara Smeath, make-up and hair by Kaori Harigae, and modelled by Clemency of Chadwick Models), you might think these are familiar. These unpublished black-and-white shots are off Doug’s ?lm camera, and we’re thinking […]

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Eva Mendes shows cheeky PETA campaign

December 7, 2007/0.19

On the Lucire site today: the glamorous and very curvy actress Eva Mendes stars in the new PETA ‘I’d rather go naked than wear fur’ campaign.    Lucire is known to many animal cruelty campaigners and to PETA for its continual support of their causes, so unlike some publications covering the story, we practise what […]

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