Lucire
The global fashion magazine May 14, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

All well and good

January 5, 2020/13.02

Above, from top: Brian Cox, nominated for Succession. Mike Moh, nominated for Once Upon a Time in Hollywood. London Brown (Ballers). Craig DiFrancia, nominated for Martin Scorsese’s Green Book. Before the ink dried on our list of New Year’s resolutions, we made our way to the Secret Room Red Carpet Style Lounge in honour of […]

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Aloha and mahalo, 2019: Secret Room Events’ Golden Globes’ suite

January 6, 2019/3.33

J. C. Olivera Celebrities attending Secret Room Events’ Golden Globes’ nominee lounge: 2019 winner Patricia Arquette, Leland, Soulja Boy, and 2019 winner Linda Cardellini. The Golden Globes hit landfall sooner than usual after the holidays, but Rita Branch and the crew at Secret Room Events were ready for the first wave of nominees and VIP […]

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Kicking off the Golden Globes’ suites: inspirational, inventive and invigorating

January 9, 2016/10.53

Elyse Glickman Pre-award suites have been around for so long that the expression ‘Now, I’ve seen everything’ genuinely applies in many cases. For this reason, Rita Branch’s latest outing, Ultimate in Luxury Red Carpet Style Lounge, was positively brilliant because many of the vendors were making their red-carpet début. Even better, women-owned companies were in […]

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A spring in their steps: Secret Room’s pre-MTV Movie Awards’ suite

April 16, 2015/10.22

Leyla Messian As usual, Rita Branch and Amy Boatright’s Secret Room Events lined up a docket of product talent filled with delights for girls and boys of all ages. However, young Reef Carneson was the true VIP of the day. At age six, he is a cancer survivor as well as the first pediatric bonemarrow […]

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All in good taste: the Secret Room’s 2015 Oscar lounge

February 26, 2015/5.40

Depending on how you see it, an Oscar event staged in a small courtyard and an adjoining room can either read as “exclusive”, “intimate” or “scaled down”. While the roving day spa-and-boutique complexes staged on sprawling estates of 2005 have found their place in Hollywood lore, in 2015, they are pretty much replaced with self-contained […]

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