The global fashion magazine June 13, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

H&M to release Fashion Icons Selected by The Weeknd on March 3

February 5, 2017/10.25

Federico Pestilli August Eriksson Hennes & Mauritz has teamed up with the Canadian Grammy Award-winning artist and producer, The Weeknd, on a collection of staples, dubbed Fashion Icons Selected by The Weeknd.    The Weeknd has chosen the items, which go on sale at any H&M store that carries menswear from March 2.    H&M […]

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Lupita Nyong’o, Iman, Charli XCX, Elizabeth Olsen attend Kenzo × H&M launch, directed by Jean-Paul Goude

October 20, 2016/7.08

Matteo Prandoni/ Hennes & Mauritz launched its collaboration with Kenzo at Pier 36 in New York on Wednesday, with a fashion show directed by the legendary Jean-Paul Goude.    Attending celebrities included Rosario Dawson, Iman, Lupita Nyong’o, Chloë Sevigny, Elizabeth Olsen, Charli XCX, and Chance the Rapper.    The new collection, dubbed Kenzo × H&M, […]

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Everyone wants to dress like David Beckham, in spring 2016 H&M campaign

January 30, 2016/23.24

David Beckham, in his ongoing collaboration with Hennes & Mauritz, has shot his latest campaign for his spring 2016 Modern Essentials Selected by David Beckham collection in Lisboa, Portugal. It is accompanied by a humorous film promoting the line, directed by Fredrik Bond.    The previous promo showed Beckham discovering that comedian Kevin Hart dressed […]

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Elsa Hosk appears on Victoria’s Secret’s first Swim catalogue for 2016

January 7, 2016/2.58

Swedish-born model Elsa Hosk appears on the cover of Victoria’s Secret’s first Swim catalogue for 2016.    Photographed by Guy Aroch on Bora Bora, French Polynesia, the image sees Hosk wear the company’s Crochet Bikini.    It is Hosk’s first cover for the Swim catalogue series. She has appeared in the Victoria’s Secret Fashion Show […]

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Ikea will move into fashion next, predicts Swedish author Stefan Engeseth

October 27, 2014/10.50

Swedish author and business thinker Stefan Engeseth predicts that Ikea’s next move will be into the world of fashion.    Engeseth says that Ikea’s expertise lends itself easily to the world of apparel. ‘Fashion is an expression of how to package and sell design,’ he says.    He believes that fashion is in a repetitive […]

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