HRH Crown Princess Victoria of Sweden visited the all-women SCA team, which plans to embark on the nine-month round-the-world Volvo Ocean Race, at its HQ in Stockholm. She has become the godmother of the Team SCA crew’s 65 ft yacht.
The team, which sees itself as a role model for women, says Princess Victoria’s visit was inspirational. She is one of only three heirs apparent to the throne around the world, and she has a genuine interest in sport and fitness.
The princess examined each station on the yacht during her visit and tried the grinding machine.
‘We are delighted and honoured by Crown Princess Victoria’s godmother role for the women of Team SCA. As Crown Princess Victoria, who is a true ambassador for many good causes, and inspires many people around the world, we hope our female team will motivate and inspire others to pursue their dreams and goals,’ says Jan Johansson, president and CEO of SCA. ‘Since 80 per cent of SCA consumers are women, and we want to see women work in an arena that is normally reserved for men, we chose a female team for our participation in the Volvo Ocean Race.’
‘Meeting Crown Princess Victoria was an honour; she is a great role model and inspiration to women and it is fantastic to have her as our godmother during the race. It was great to give her an insight into our world and have the opportunity to meet with her in person,’ says crew member Dee Caffari.
SCA is a forestry and hygiene products’ company behind the Libra, Sorbent, Tena and Tork brands.
The Volvo Ocean Race begins in Alicante in October. The women in Team SCA can be seen in the TV series No Ordinary Women, which débuted on July 20 on 7Two in Australia and YLE in Finland. It will soon air on TV3 in Sweden.