The global fashion magazine July 22, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

Royal Wedding latest: Princess Madeleine marries Chris O’Neill (video included)

June 8, 2013/14.30

Updated at 23.54 GMT with link to full five-hour video; official photographs from the Royal Court can be found here Top Princess Madeleine and Chris O’Neill during the song by Marie Frederiksson. Above Chris kisses Madeleine after the reading of the vows. There is additional imagery on our Tumblr—click here for more, or scroll down […]

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Penélope Cruz models third part of Lindex’s summer 2013 campaign

May 13, 2013/8.24

Swedish brand Lindex, owned by the Stockmann group in Finland, has launched the last part of its summer 2013 campaign, starring Penélope Cruz.    The first part, which broke on April 15, saw Cruz in Hollywood mode, playing on her Oscar-winning persona. The second part of the campaign, announced at the end of April, had […]

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Penélope Cruz appears in second part of Lindex’s spring campaign

April 29, 2013/11.26

Finnish-owned label Lindex has released imagery from the second push for its spring 2013 season, featuring actress Penélope Cruz.    The first part of the campaign, which showed Cruz in casual and red-carpet settings, broke on April 24.    This latest campaign sees Cruz wearing her favourite items in a home environment.    The company […]

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Germany meets Italy (and Scotland and Sweden)

April 22, 2013/22.32

Thomas Salme Shooting in Milano with beautiful Italian model Fiorella Dominici, wearing a Basler Fashion dress from Germany designed by Scot Brian Rennie, by me, Thomas Salme from Sweden. A big international mix.    Dominici is 22, a graduate in economics, Russian and English at Cattolica University. She is still studying in order to graduate […]

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Behind the scenes with David Beckham and Georgia May Jagger’s shoots for H&M

January 12, 2013/2.32

Hennes & Mauritz Hennes & Mauritz (H&M) has released behind-the-scenes images of upcoming campaigns featuring David Beckham and Georgia May Jagger.    Beckham, who has a underwear range with the Swedish retail giant called David Beckham Bodywear at H&M, features in the new campaign directed by filmmaker Guy Ritchie and filmed in Beverly Hills.   […]

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Stella McCartney and Common Affairs win H&M prizes at Elle Sverige’s 2013 gala


Above An earlier photograph of Stella McCartney, receiving the British Designer of the Year Award, presented by Salma Hayek. At the Elle Sverige gala at Stockholm’s Grand Hotel last night, designer Stella McCartney took home the H&M and Elle Conscious Award, given out to those actively working on sustainability and fashion.    Hennes & Mauritz, […]

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& Other Stories to launch in ten European countries; seven with physical stores

January 9, 2013/8.23

H&M brand & Other Stories—the ampersand is part of the official name—will launch its first collections this spring in ten European countries.    There will be seven bricks-and-mortar boutiques in Barcelona, Berlin, København, London, Milano, Paris and Stockholm, while Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK will see online […]

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Kristin Cavallari launches capsule shoe collection; Björn Borg hits China; Mishka hits New Zealand

August 23, 2012/10.25

Kristin Cavallari has lent her name to a capsule collection for Chinese Laundry, featuring pumps, platforms, booties and flats, hitting retailers in December.    The actress has designed the Chinese Laundry by Kristin Cavallari collection herself, according to the company, with colours including pink, green, paisley, purple, black and Kristin’s “new nude.”    Cavallari has […]

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