The global fashion magazine July 22, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

H&M sells key-rings to benefit UNICEF

April 10, 2012/21.56

Starting April 19, H&M will sell two specially designed key-rings for Kr 39 each in 138 stores through Sweden, with proceeds being donated directly to UNICEF.    It is H&M’s fifth year benefiting UNICEF’s For Every Kid campaign.    The key-rings, in boy and girl versions, are joined by three pillowcases created by Lovisa Burfitt, […]

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Marni at H&M launches, with Sofia Coppola, Milla Jovovich, Drew Barrymore, Imogen Poots, Lily Collins

February 18, 2012/9.59

Jason Merritt Hennes & Mauritz launched its Marni at H&M range in Los Angeles last night, with celebrities including Milla Jovovich, Drew Barrymore, Winona Ryder, Jessica Chastain, Imogen Poots, Freida Pinto, Lykki Li, Jaime King, Rashida Jones, Shirley Manson, Andrea Riseborough, Lily Collins, Mena Suvari and Rose McGowan.    The party was hosted by Marni […]

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Stine Riis wins H&M Design Award 2012, showing at Stockholm Fashion Week

February 1, 2012/21.24

Above Stine Riis, winner of the H&M Design Award. København native Stine Riis, a 28-year-old graduate of the London College of Fashion, has been announced as the winner of the first Hennes & Mauritz Design Award. Her winning collection, called Decadence & Decay, was shown on the catwalk at Stockholm Mercedes-Benz Fashion Week earlier today. […]

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Ellen Bergstrom models Panos Emporio’s spring–summer 2012 collection

November 13, 2011/9.53

David Thunander Top Panos Emporio’s Chic dress, modelled by Ellen Bergstrom. Above Strap top and Sensational skirt, from the spring–summer 2012 line. Panos Emporio has its marketing groove back, by identifying yet another up-and-coming star, this time to help promote its spring–summer 2012 fashion line.    Ellen Bergstrom, in the title role in the TV […]

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David Beckham Bodywear line to be released by H&M in February

July 28, 2011/9.18

David and Victoria Beckham Above David Beckham with his daughter, Harper Seven, a fortnight ago. It’s Hennes & Mauritz (H&M) that will collaborate with footballer David Beckham on a new fashion line, the Swedish firm announced this morning.    Described as a ‘long-term partnership’, H&M will release the David Beckham Bodywear range in 1,800 stores […]

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Donatella Versace collaborates with H&M for autumn 2011

June 21, 2011/10.34

The next H&M guest designer is Donatella Versace, with the H&M by Versace collection débuting for autumn 2011 on November 17, in 300 stores globally and online.    According to the Swedish company, the women’s collection will feature studded leather, silk and colourful prints, including high heels and costume jewellery. The men’s collection will focus […]

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Footage from Panos Emporio’s 25th anniversary party

February 17, 2011/3.04

Here’s footage from last Thursday’s Panos Emporio 25th anniversary party in Skeppsholmen, Stockholm. interviews some of the guests to get their thoughts on Panos Emporio, its designer, Panos Papadopoulos, and the most notable models the label used in the last quarter-century (with Elena Paparizou and Rickard Engfors getting nods).    Footage of the […]

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Panos Emporio celebrates 25th anniversary in Stockholm tonight

February 10, 2011/13.07

Top From Panos Emporio’s latest beachwear collection. Above Models rehearse for tonight’s 25th anniversary catwalk show. Tonight, Panos Emporio, Sweden’s leading beachwear label, celebrates its 25th anniversary with a grand party in Stockholm.    Panos Papadopoulos, whose odyssey has been told before in the pages of Lucire, will celebrate a quarter-century since his company’s founding […]

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