Lucire
The global fashion magazine May 20, 2024 
Out now: Lucire issue 48, with free shipping for UK and US



 

David Beckham Bodywear line to be released by H&M in February


News

July 28, 2011/9.18



David and Victoria Beckham

Above David Beckham with his daughter, Harper Seven, a fortnight ago.

It’s Hennes & Mauritz (H&M) that will collaborate with footballer David Beckham on a new fashion line, the Swedish firm announced this morning.
   Described as a ‘long-term partnership’, H&M will release the David Beckham Bodywear range in 1,800 stores in 40 countries.
   New items will be released each season, with the first coming on February 2, 2012.
   ‘Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,’ Beckham said in a release. ‘The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward. I’m excited and looking forward to showcasing the range to H&M customers from February.’
   The David Beckham brand was developed by Beckham and business partner Simon Fuller earlier this year.
   The latest news follows various ventures into fashion by Beckham’s wife, Victoria, who has her own label and consults for others.


You may also like
Categories
branding / celebrity / fashion / Los Angeles / Lucire / Sweden
Filed by Lucire staff

5 thoughts on ‘David Beckham Bodywear line to be released by H&M in February

  1. Pingback: Jack Yan 甄爵恩
  2. Pingback: Lucire

Leave a Reply

Your email address will not be published. Required fields are marked *