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Kristin Cavallari launches capsule shoe collection; Björn Borg hits China; Mishka hits New Zealand


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August 23, 2012/10.25



Kristin Cavallari has lent her name to a capsule collection for Chinese Laundry, featuring pumps, platforms, booties and flats, hitting retailers in December.
   The actress has designed the Chinese Laundry by Kristin Cavallari collection herself, according to the company, with colours including pink, green, paisley, purple, black and Kristin’s “new nude.”
   Cavallari has been Chinese Laundry’s web ambassador since fall 2011. The capsule collection will be priced between US$69·95 and US$149·95.
   Meanwhile, Björn Borg has expanded into China, with a space inside the Sogo department store on West Nanjing Road in Shanghai. It also has announced its presence on Taobao, the Chinese e-tailer.
   Björn Borg expects that the Chinese market will pick up on branded underwear, the core business of the label, according to its CEO, Arthur Engel. Its sportswear, footwear and accessories are also sold in China.
   Mishka boutique, meanwhile, has announced its New Zealand expansion, selling 12 of the site’s 16 labels in its new market, including Josh Goot, Ellery, Rachael Ruddick and Magdalena Velevska. Many of Mishka’s labels lacked much of a representation in New Zealand, something that its owner, Michelle Johnson, wanted to capitalize on.
   The online retailer begins its New Zealand sales with the spring–summer 2012–13 season.


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Categories
celebrity / China / fashion / Los Angeles / Lucire / New Zealand / trend
Filed by Lucire staff

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