Lucire
The global fashion magazine April 27, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

XOXO brings back Hugs & Kisses with Ellie Thumann

October 7, 2022/11.25

Shane LaVancher   As we indicated both online and in print, the 1990s are definitely back in vogue, with XOXO reviving its Hugs & Kisses campaign—this time with model and YouTuber Ellie Thumann. Thumann follows in the footsteps of Claudia Schiffer, Adriana Lima, Miranda Kerr, Tyra Banks, Alessandra Ambrosio, Chrissy Teigen and others. Shane LaVancher […]

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Lily James fronts new campaign from Natural Diamond Council

September 8, 2022/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

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Kate Moss enters the metaverse with avatar on mobile fashion game Drest

March 28, 2022/22.06

Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]

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