Kendra Scott × LoveShackFancy limited-edition jewellery collection announced
The two designers team up to bring new flourishes to a limited-edition jewellery collection, which can be pre-ordered now for availability on April 24 […]
Pacsun and Anna Sitar collaborate on swimwear collection
Pacsun taps into Anna Sitar’s 13 million-strong audience through the collaboration, which she co-created and photographed herself […]
Kylie Cantrall becomes TruSkin’s first brand ambassador
The rising star, with over 6 million followers on Tiktok, had already been promoting TruSkin prior to the deal […]
Pairing is caring: introducing K-beauty brand Cosrx
Just when you thought K-beauty has faded into the mainstream landscape, emergent brand Cosrx has arrived on the scene. Its differentiation lies in a “less is more” philosophy, using a minimal number of highly effective natural extracts in concentrated doses to achieve visible results by treating skin with only the essentials it needs and […]
Founder and publisher Jack Yan on why Lucire will use its Mastodon account more for social media going forward […]
Sommer Ray signs brand promotion deal with Clubhouse Media Group
Social media influencer and fitness model Sommer Ray has inked a brand promotion deal with Clubhouse Media Group. Ray has over 26 million Instagram followers and over 12 million on Tiktok. She also has a sizeable YouTube following and was previously a Vine creator. She also has her own clothing line at sommerrayshop.com, retailing […]
Shein’s rise helped by those unaware of allegations of copying and lack of transparency
Despite pushing slow fashion and environmental sustainability in our pages, in a quest to inform consumers on how to be more conscious of their purchasing, it’s disappointing to note that the fastest-growing app in the US is the antithesis of that: Shein has been downloaded more than Tiktok, Instagram and Twitter, according to one publication. […]
Brands need special spaces in the metaverse, rather than mixing it with everyone
There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]
In brief: Malo goes yellow; Boots brings back 17; GHD brings back its original; Saks on Tiktok
Malo Cashmere, which celebrates its 50th anniversary this year, commemorates next month’s International Women’s Day with a mimosa yellow makò cotton crew neck featuring macro flowers worked with double technique, jacquard and inlay. The crew neck is part of its spring–summer 2022 collection, dubbed En plein air, and retails for €480, via its online […]
Adi Constantin/Unsplash Above, from top: The real 2015 and one photo that summarizes the decade: Kendall and Kylie Jenner go shopping for Ugg shoes in New York, and take a selfie. The 2015 of fiction: Michael J. Fox outside a cinema in Back to the Future Part II (1989). Still from Ridley Scott’s 1982 film […]
